Data metrics build to make more informed decisions

We’ve witnessed our American democracy at work this month. A record number of people voted. Across our diverse land, nearly 160 million exercised their rights and used the power of the ballot to choose a representative government that will work for what they value most.

The rolls of voters form huge databases across the U.S in tens of thousands of districts, townships, and counties. Political parties employ analysts who parse the data to identify voter demographics and preferences for party, issues, and messaging. Data Metrics build for more Informed Decisions.