The single biggest factor in CRM failure is lack of buy-in by users.
A lackluster Implementation throws all the promises of return on CRM investment to the wind. No one wants that, but unfortunately it sometimes does happen, leaving business owners skittish about the next attempt.
How to successfully implement a CRM project might seem mysterious and chance-y, but we have a proven process that makes sense of it. It’s what we use to guide each of our clients. These work best using a team-approach. While it is specific to our client's CRM implementation, it is adaptable in other scenarios as well as a change management strategy. Here’s a quick overview: