2022-11-07 00:00
We are excited to announce that Relay, our suite of programmatic APIs, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and i… Read More
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Kevel Ad Serving Insights Blog
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This is a community blog dedicated to sharing insights on how to build user-first, innovative ad platforms.
2022-09-23 00:00
New: Ad decision request reporting
To help customers understand where their ADRs are actually going, we’ve provided new detailed ADR reporting. Now, customers can pull detailed report… Read More
2022-09-05 00:00
The ad tech industry is as extensive, with the total digital ad spend projected to hit $200B in 2022. As ad businesses grow, it’s difficult to keep up with the latest ad tech terms and… Read More
2022-08-10 00:00
We are excited to announce that Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards!
MarTech Breakthrough, a leading market intel… Read More
2022-07-20 00:00
Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, vide… Read More
2022-07-20 00:00
As retail media sweeps the globe (generating $50B by 2023), it’s easy to see why retailers want third-party ad solutions with built-in self-serve functionality for advertisers.
Self-s… Read More
2022-07-14 00:00
In June, Kevel announced the acquisition of Velocidi, an audience segmentation and customer data platform. James Avery, Kevel's founder and CEO, traveled to Porto, Portugal to meet the Veloc… Read More
2022-07-11 00:00
Today we're happy to announce that Nikhi Raj, partner at Bain & Co. and founding executive of Walmart Labs, has joined our Board of Directors.
Raj has extensive experience leading tea… Read More
2022-06-28 00:00
Over the last ten years, we’ve made some big strides here at Kevel. We’ve developed our decisioning, management, and reporting capabilities; grown our company to almost 90 employ… Read More
2022-06-15 00:00
Privacy laws are increasingly limiting publishers’ use of user data. So, to play it safe, more ad businesses are relying on contextual targeting. Without personal information, contextu… Read More
2022-06-08 00:00
As companies build out their ad businesses, many get lost in the myriad of available auction options, especially after Google’s publicized shift to first-price auctions. Publishers won… Read More
2022-05-31 00:00
“But users pay premiums for our content. If we show them ads, they’ll leave.”
This objection often keeps subscription-based platforms from monetizing their site/app with a… Read More
2022-04-20 00:00
Sponsored listings are a no-brainer for retailers and marketplaces. Luckily, there's an simple way to get started: simply add a self-serve portal within your website so advertisers can easil… Read More
2022-04-18 00:00
When launching a new ad business, publishers often feel overwhelmed deciding which reporting features to offer. Publishers wonder: what are the must-have metrics? Would offering more reporti… Read More
2022-04-14 00:00
Organizations with complex digital workflows and system requirements inevitably run into their come-to-Jesus moment: they either need to build a custom solution in-house, or bite the bullet… Read More
2022-04-04 00:00
The Ad Platform Academy aims to give publishers guides and resources so they can successfully launch their own in-house ad business.
DURHAM, N.C. April 2022- Kevel, a leading ad API in… Read More
2022-03-29 00:00
As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads.
Do you charge for clicks or for impressions? Do you set these ad rates yourself, or… Read More
2022-03-24 00:00
Traditional publishers and advertisers historically go hand in hand. But standard ad monetization isn’t working for many publishers anymore. As non-traditional publishers and marketpla… Read More
2022-03-24 00:00
With more and more companies launching ad businesses as scalable secondary revenue sources, it’s increasingly difficult for publishers to capture ad budgets. After all, advertisers&rsq&hell…Read More
2022-03-24 00:00
Meta, Amazon, and Google dominate digital ad spend, taking up 64% of the total $200 billion. Behind them are other key players like Twitter and LinkedIn.
Why do advertisers keep spending wi… Read More
2022-03-15 00:00
Setting ad standards is crucial when launching your ad platform. A public ad policy for advertisers ensures your platform's ads are monetarily successful and cultivate an enjoyable customer… Read More
2022-03-15 00:00
After building your ad platform, the next step is acquiring advertisers. One way to do this is launching an outbound strategy, where you create interest by reaching out cold to potential adv… Read More
2022-03-02 00:00
Launching a direct-sold ad platform is a great revenue-driver – in theory. But getting your ad business up and running can be complicated.
This guide outlines the logistics of launch… Read More
2022-02-15 00:00
On Sunday, upward of 100 million viewers tuned in to Super Bowl LVI to watch the Cincinnati Bengals and Los Angeles Rams compete for the Lombardi Trophy.
While the Rams won the title in a n… Read More
2022-02-10 00:00
This Sunday, the Cincinnati Bengals and the LA Rams face off at Super Bowl LVI. With millions of viewers tuning in, the stakes are high for everyone involved: the players, the coaches, and t… Read More
2022-02-03 00:00
Amazon is the second largest retailer worldwide, so, naturally, other retail companies view them as a competitor. Yet, as retailers research new tech vendors, they discover many use Amazon W… Read More
2022-01-31 00:00
"Is my ad platform effective?"
After having an ad platform for a while, you might be asking this question. At Kevel, we aren’t in the business of just helping you launch ad platforms… Read More
2022-01-07 00:00
PromoteIQ, bought by Microsoft in 2019, is a retail media platform that provides targeted sponsored listings with a simple, tag-based ad integration.
PromoteIQ stands out because of their… Read More
2022-01-06 00:00
Criteo is one of the top retail media platforms, offering a solution for retailers to serve native ads and sponsored listings using third-party demand. But Criteo’s tag-based solution… Read More
2021-12-21 00:00
Retail media platforms are growing rapidly – with 38% year-over-year growth in 2020 – and will dominate future ad spend. Brands like Walmart, Amazon, and Instacart see billions f… Read More
2021-12-15 00:00
Expected to be worth $257 billion by 2025 with 2.5 billion gamers worldwide, gaming is a profitable industry with high ad monetization potential. And, yet, in-game advertising is relatively… Read More
2021-12-15 00:00
Expected to be worth $257 billion by 2025 with 2.5 billion gamers worldwide, gaming is a profitable industry with high ad monetization potential. And, yet, in-game advertising is relatively… Read More
2021-12-10 00:00
We are excited to announce that Kevel has been named one of the 21 hottest adtech companies of 2021 by Insider!
Insider (formerly Business Insider), a top global news brand with more tha… Read More
2021-12-09 00:00
We are excited to announce that Kevel has raised $10M in Series B funding!
The round was led by Fulcrum Equity Partners, with participation from Commerce Ventures, JARS Labs, AperiamVent… Read More
2021-11-23 00:00
Traditional out-of-home advertising spans highway billboards, movie posters in subway systems, taxi top promotions, and much more. These ads, however, are increasingly turning digital, with… Read More
2021-11-23 00:00
Traditional out-of-home advertising spans highway billboards, movie posters in subway systems, taxi top promotions, and much more. These ads, however, are increasingly turning digital, with… Read More
2021-11-23 00:00
Ads appear atop Uber rides, between Tinder swipes, and intermixed among Waze locations. Increasingly, non-traditional publishers are launching ad platforms within their sites, apps, and DOOH… Read More
2021-11-22 00:00
“Retail media” is an ad tech buzzword for good reason: this $100 billion dollar industry is worth the investment.
Many retailers, however, either don’t monetize their sit… Read More
2021-11-22 00:00
“Retail media” is an ad tech buzzword for good reason: this $100 billion dollar industry is worth the investment.
Many retailers, however, either don’t monetize their sit… Read More
2021-11-22 00:00
We are excited to announce that Kevel has been selected as the winner of Best Monetization Platform for Publishers at the 2021 Digiday Technology Awards!
Digiday, a global platform that… Read More
2021-11-16 00:00
Walled gardens are rising, literally. Google, Facebook, Amazon, and others see billions in revenue from their homegrown walled ad gardens. These high-margin platforms all share similar attri… Read More
2021-11-16 00:00
Walled gardens are rising, literally. Google, Facebook, Amazon, and others see billions in revenue from their homegrown walled ad gardens. These high-margin platforms all share similar attri… Read More
2021-11-04 00:00
68 million people listen to podcasts weekly in the United States alone, and that number is expected to grow to 109 million in 2022. This audience is large and valuable: listeners are engaged… Read More
2021-11-04 00:00
68 million people listen to podcasts weekly in the United States alone, and that number is expected to grow to 109 million in 2022. This audience is large and valuable: listeners are engaged… Read More
2021-11-01 00:00
Google Ad Manager is by far the leading ad server on the market.
In fact, if you look at the Top 10K US sites, Google accounts for 84% of all ad servers found (discovered using the same to… Read More
2021-10-26 00:00
Please note, we are not a law firm. Please view this as informational, not legal advice.
As you build your own ad platform, you’ll likely debate whether to enable first-party data tar… Read More
2021-10-22 00:00
Here at Kevel, we’re working hard to take back the Internet from the tech giants, but like all companies, our work comes at an environmental cost. So we asked ourselves -- what if we c… Read More
2021-10-21 00:00
With worldwide ad spend increasing by 12.7% in 2020 and expected to grow by 20.4% in 2021 - much of this going straight to Facebook, Google, and Amazon - more and more companies are looking… Read More
2021-10-12 00:00
Few things frustrate people like slow web pages and poor user experiences. Often, the root cause is annoying ads littering the site/app. Companies rely on these, though, because of their cos… Read More
2021-09-24 00:00
Few things frustrate people like slow web pages and poor user experiences. Often, the root cause is annoying ads littering the site/app. Companies rely on these, though, because of their cos… Read More
2021-09-24 00:00
Companies lose potential revenue daily by failing to optimize their website content. Showing the right content — such as a search result, promotion, or offer — to the right perso… Read More
2021-09-10 00:00
Retail media is a $100 billion dollar industry, and it’s time your brand invests in it.
Though ads are traditionally associated with news sites and social media, retail media is brin… Read More
2021-08-27 00:00
Email ad monetization will forever change when Apple officially releases iOS 15 and Mail Privacy Protection (MPP) this fall.
This new feature will apparently send all emails opened with the… Read More
2021-08-04 00:00
We’re happy to announce the launch of our new custom template builder tool, available today to all customers.
This builder makes it easy to create new custom templates for native ads… Read More
2021-07-07 00:00
Ad monetization is undergoing a seismic shift. With privacy laws, ad blocking, the pending death of third-party cookies, and a renewed concern from advertisers around brand safety, the indus… Read More
2021-07-02 00:00
We love announcing new products and features, and this piece contains a rolling list of recent improvements we have made to the platform.
June 2021
This month, we’ve continued to im… Read More
2021-06-29 00:00
This month, we’ve continued to improve our UI, added the ability to create and update templates, and introduced our new decision explainer.
Create & Update Creative Templates
Int… Read More
2021-06-01 00:00
In-house ad platforms drive revenue. Indeed, LinkedIn’s native ad products now drive $3 billion a year, and almost 10% of Amazon’s GMV comes from ads. It’s no surprise if y… Read More
2021-05-28 00:00
This month, we’ve continued to improve to our SDKs, added more granular user permissions, and moved forward with more advancements on our UI refresh initiative.
More Granular User Pe… Read More
2021-05-14 00:00
2021-05-13 00:00
2021-05-10 00:00
Google Ads Manager’s publisher ad server (previously Doubleclick for Publishers) towers over the ad server market, with an 80%+ market share according to our Kevel Tracker research.
T… Read More
2021-04-29 00:00
This month, we’re excited to announce a new partnership with Segment, more limited user access, a more focused way to serve ads, and more.
New Segment partnership
Kevel is excited… Read More
2021-04-23 00:00
Today we are happy to announce Kevel's partnership with DanAds, the Stockholm-based self-serve advertising infrastructure.
This collaboration allows both companies to expand their product… Read More
2021-04-15 00:00
Successful API solutions like Twilio and Stripe rely on the idea that while engineers love building their own solutions, some problems - such as communications and payment processing - have… Read More
2021-04-12 00:00
Kevel is excited to announce our new integration with Segment, one of the leading customer data platforms. Our new integration allows you to leverage the first-party customer data you have i… Read More
2021-04-08 00:00
Amazon, eBay, Etsy, and many other marketplaces have proven that sponsored listings inserted into search results can drive revenue and separate them from competitors.
But building such an a… Read More
2021-04-08 00:00
Traditionally, digital advertising is focused on what the advertiser or publisher wants. We certainly see this with programmatic ads — such as slow ads cluttering the page — but… Read More
2021-04-03 00:00
As part of our industry-specific deep dives, today we are tackling the automotive marketplace space and looking at how car marketplaces can drive new revenue through native ads and sponsored… Read More
2021-03-25 00:00
This month, we’re excited to announce the launch of Single Sign-On and improved report generation. Both will make it easier for our customers to get what they need, when they need it… Read More
2021-03-17 00:00
The digital ad industry seems faced with an existential choice - go Google’s way, and give up your destiny while bearing the consequences.
Or band together and fight.
It’s that… Read More
2021-02-25 00:00
This month, we’re excited to announce three new features, including the beta launch of our new User-Specified Radius targeting — a popular search functionality for marketplaces… Read More
2021-02-24 00:00
Although the tech industry is still further behind in achieving gender equality compared to others, recent reports show that more women are rising to leadership positions.
Harvard Law Scho… Read More
2021-01-28 00:00
This month, we’ve made a number of updates to reflect our rebranding — and added a new Switch Network feature.
New name, new domains
While traffic to our Adzerk domains will b… Read More
2021-01-26 00:00
The latest in our quarterly series spotlights the most significant new ad products and features released in Q4 2020 — from Walgreens’ ad network to YouTube’s audio ads.
W… Read More
2021-01-21 00:00
What first began as a collection of photos by Unsplash co-founders Steph Liverani, Mikael Cho, and Luke Chesser has grown to a unique collection of almost 2.5 million photos from talented ph… Read More
2021-01-15 00:00
An ad server plays an important role in digital advertising, but thanks to the abundance of programmatic tech like DSPs and SSPs, there's a lot of confusion around what exactly it does.
Thi… Read More
2021-01-14 00:00
You have a vision of launching a high-revenue, innovative ad product (or scaling your homegrown solution). Perhaps you've already looked at Google Ads Manager and realized it's not flexible… Read More
2020-12-06 00:00
When we started Adzerk 11 years ago, we wanted to build an innovative, fast ad server. The name we chose reflected that. Since then, we’ve worked with countless customers to help them… Read More
2020-10-27 00:00
When you woke up this morning, what’s one of the first things you did? I imagine you opened at least one mobile application — most likely before you opened your laptop. As the in… Read More
2020-10-14 00:00
In the second of our quarterly series, we’ll be discussing all the major new ad products and features released in Q3 2020 — from TikTok’s self-serve ad platform to CVS Phar… Read More
2020-10-01 00:00
Elena Podshuveit, Admixer’s Chief Products Officer, recently contributed to our expert roundup on how the recent Facebook ad boycott could impact publishers long-term.
I was curious t… Read More
2020-09-29 00:00
No brand wants to neglect its online reputation. Creating, maintaining, and protecting that reputation in digital advertising includes implementing brand safety controls.
A typical definiti… Read More
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