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Importance of “New Arrivals” Page for an eCommerce store to Keep Customers On Your Site

One of the major successes of any eCommerce Store is the variety of products they cater to their audience. Every eCommerce store whether it is clothing, shoes, bags, etc. they need to cope up with the fast-moving world and constantly meet customer’s interest. Everyone is looking for something New, something Unique and Fresh. When you visit any Store you do come across New Arrivals, Fresh Arrivals shelves. This is what creates the importance of the “New Arrival” section for eCommerce Stores too. Let us take a look at some of the Online Shopping Websites.

New Arrival section in menu

Many eCommerce Store Owners spend lot of time and money to drive more sales on their Stores. There are many Digital Marketing tips to promote your Online Store. Ultimate Goal of any Online Store Owner is to bring traffic, convert them into customers, and create sales. Majorly visitors spend their time on websites on


2.Category / Collection Page

3.Product / Sales Page

Above are the pages that bring maximum traffic to our Store.

How to Bring Traffic to our eCommerce Store through New Arrival Section

Before we market we need to Categorize our New Arrivals

  1. New Arrivals for Seasonal products

Summer wear

We are lucky to have Many Seasons/Festivals coming and going in a year. We can grab this opportunity and showcase our products accordingly to attract more visitors to the Store. To name a few we can go for Fresh Summer Collection, New Winter Jackets, New Year Arrivals, etc.

  1.  New Category/Collection Arrivals

online jewelry store

Like we display products on Shelf in Physical Store, we create categories for Products in the eCommerce Store. eCommerce Store has the benefit of creating a Collection/Catalog mixing different Products. For eg. In jewelry Store we mostly lookout for unique designs in earrings, bracelets, neckpiece, etc., here Store owners can announce a New Temple Jewelry Collection by mixing different pieces of jewelry under different categories.

  1. New Discounts and Deals

Online discount deal

We all know how Deals, Offers, Coupons play a major role in driving traffic to Online Store. We can attract buyers by redirecting them to New Upcoming Deals or Preview Sales page like Amazon does it for their Prime Members.

4. New Brand/Series Arrivals

Returning Customers are always looking out for something new. Once the trust is created they will definitely spend time browsing on website looking for something unique and different products. Here we can grab their attention by redirecting them to some Unique and Luxury Products like Nike.

Every online store should make sure it’s newest products get direct attention as customers are hunting for latest trends.If customers have to search through your listings to find What’s new they would be looking at someplace else,so make it easy for them and  Plus, it makes promotion easy.

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Importance of “New Arrivals” Page for an eCommerce store to Keep Customers On Your Site


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