In this competitive world, establishing your Brand value is a complicated task, yet with proper planning and hard work, anyone can increase the value of their brand. We all know that Fonts play an essential role in making the website successful, but the real question is how to choose the right font? As a designer, everyone should be concerned about the Font’s importance and how to make it done.
Selecting the right font for your website is one task, while another important task is giving it a perfect match. It is like choosing an outfit that matches your personality. Your single mistake can totally ruin your look, and the same is the case with the website. A wrong font can change the meaning or message that you want to convey through your website, and people won’t be able to conceive the actual meaning and message.
Typography is the first impression you put on your user’s mind, so make sure it is worth perceiving. If the first impression goes wrong, it would be hard for you to get the user’s attention. Fortunately, you have endless choices when it comes to choosing a font for your brand. If we look back at history, designers didn’t have enough choices.
In this guide, I thought to explain a bit about the importance of font and what steps you should take in order to increase the brand’s value to make it able to compete with the market. Let’s start the guide and discuss how to boost your brand’s value in order to make it competitive in the market.
Importance of Typeface
Have you ever thought about why typeface plays an essential role in the success of your website and why you should give it special importance? Presentation is an essential element of any design, and if you present something esthetically, it will have a great impact on the user’s mind. If we talk about Typography, it involves many elements, including size, font, color, spacing, etc.
A good selection of fonts represents your design and website’s personality. It develops Hierarchy, and it let people acknowledge your content with better understanding. In case they fail to understand your content in the first place, you surely lose many users. Hence, being a designer, you should be extra careful when it comes to selecting the font.
Once you understand how to fit a particular font at a particular place, things will become less complicated for you. Now let’s move ahead and discuss how to select the right font to boost your brand’s value. If you are running a brand and looking for ways in this regard, you are in the right place. By the end of this guide, you will surely be facilitated in different ways for this purpose.
Why Brand Typography Matters?
Another important question that is essential to be understood that why one Brand Typography plays an essential role and what consequences you would suffer in order to take it for granted? The Brand Typography summarizes your brand or business content in a beautiful way so that it becomes understandable and readable, and it can only be possible if you chose the right fonts.
Typography contains the most significant part of a Brand’s identity. All the elements of the brand i.e., Logo, Documents, Packaging, etc., contain the right Typography. Hence, your single mistake can alter your brand’s identity that will have an adverse impact on your brand’s performance. Now the question emerges how does the typography boost your brand’s identity and make it class apart?
1- It Make your Brand Meaningful
One of the most significant ways that define why it is essential to select typography wisely is it gives a meaning to your brands that make your brand worth considering. Like colors, Fonts, and Typography pass on the tone and value of your brand. Each Typography conveys a different meaning, so don’t rush and select it wisely so that people won’t conclude your brand wrongly.
2- It Defines the User’s Experience
It is essential to know how the users and audiences are perceiving your brand. Your customers will get to know about your brand from social media or television. Before physically being there at your store, they will make a perception through branding that how the fonts have been used.
A Typography mistake, i.e., choosing a small font or choosing a dark background that makes the written content dull, will have a negative impact, and the audience doesn’t consider visiting you. Hence, to avoid such issues, Typography is essential in developing a brand’s identity.
3- It alters the User’s Perception
Have you ever thought about how all the big brands or companies like Coca-Cola or Disney succeeded in grabbing the maximum attention Worldwide? They have used their own typefaces in order to create an identity in the market, and today they are considered one of the highly adored and used brands. They have made a powerful visual appearance that made their billions of fan following possible.
Selecting the Right Font
Now comes the selection of the right fonts. Have you ever visited a website but instantly switched to another one because of not finding it readable? It happens when you don’t bother about the font selection and end up losing thousands of visitors. In order to build a brand identity, you should be concerned about which font will match the personality of your website.
Remember that every font depicts a special message, mood, and feeling, so you can’t go for any font. First, you need to understand what message you are trying to give and later search for those fonts that depict that message. Let’s move ahead and discuss the ways through which you can get your hands on the right font.
1- It Makes the Content Readable
The most significant element of any website is, the content must be readable and legible so that the user immediately understands what your website is about. Applying a font that is hard to read will make the user irritate, and they likely to switch to another website where the content is readable.
You can come across numerous fonts that are specially designed to make the content understandable. It’s your choice to go with any font, but the Calibri font family is one of the most used fonts out there. It is a sans-serif typeface released in 2007 has been used in many big brands and organizations, and sans-serif fonts are known for being the most legible and readable typefaces.
Apart from that, you can enhance the readability score by using a proper space between words and lines. Furthermore, using a proper height between words also enhances the readability. Being a professional graphic designer, you must be aware of all these facts.
2- Merge Serif and Sans-serif Fonts
We all are aware that the 2 major types of typography are Sans-serif and Serif fonts, and both are widely used in the designs by all designers. What if we merge both types in a single design? However, while doing so, you need to be extra careful because combing the wrong combination will cost you heavily.
As a designer, you should know the trick through which you can combine both types in a single design that makes the website look appealing and captivating. Serif fonts are smooth and considered appropriate for large size texts. On the other hand, Sans-serif fonts are best for online designs and screens.
Take 1 font from serif and the other font from sans-serif and apply them after combining them in your design. If they look good, go ahead but if they don’t look appealing, make another combination. It is how you apply the fonts by experimenting.
3- Be Limited with Your Fonts
Don’t overuse the number of fonts as it might distract the users, and they might get offended. Be limited and use a maximum of 2 to 3 fonts in a single design. There is a rule set by a few notable magazines not to use more than 3 fonts in a design. Though there is no specific rule as you may use more, however, it is better to be limited in applying the fonts.
Use 1 serif font for the main headings and 1 san-serif font for the text and chose another font from another Typography type for sub-headings. However, make sure all the 3 fonts complement each other. While using 2 or 3 fonts in a layout, you need to consider many things so that the design doesn’t look odd.
4- Don’t Combine the Same Fonts
Now comes the main point of how to make the pairing of fonts in a design. Sometimes designers use similar fonts that the user can’t distinguish among both. Avoid making such a mistake. There should be a balanced contrast among the fonts that you choose to apply in your design.
The fonts comprise the same height, weight, and shape will look like the male without any difference, so don’t apply such fonts. For this purpose, choose any 2 different fonts and combine them to experience either they look the same or distinguished? If they look different, go ahead; otherwise, make another combination.
5- Understand Your Website’s Context
Before selecting any particular font, fully understand the context and then chose the fonts that convey the exact meaning for which you have designed the website. Millions of fonts are available online, and many are free of cost, among which you might get diverted between decorative and creative fonts.
One of the common mistakes that beginners often make is not understanding which font will go best for headings and which font will be appropriate for the body texts. Furthermore, when it comes to using the font for business cards, always chose professional font; otherwise, it will put the wrong image.
6- Acknowledge the Font’s Personality
We all know that each typeface has a different personality and meaning, and you can randomly select any typeface for your brand. Once you acknowledge what does every typeface conveys, then it will be easy for you to choose the font for your brand. Let’s talk about the basic typefaces and what feelings they convey.
Serif Typeface:
It is one of the basic typefaces that have an extended font family. It is a classic, traditional and reliable typeface that makes your traditional websites worth appreciating. It is not suitable for modern websites, so using any serif font in a modern website or brand would be the wrong decision.
Sans-serif Typeface:
The next basic typeface is Sans-serif that also has an additional font family. It provides you with a friendly and crisp vibe and would be an ideal choice for modern designs. Choosing a Sans-serif font for your traditional designs would be a wrong choice. It is a clean and Minimal font that is highly considered.
Script Typeface:
Now comes another worth using a typeface that is elegant, unique, and distinctive. It is mainly used for brands or websites that want to specifically convey a special meaning. It inspired creative and emotional decisions. If you are making a brand on History or want to build a powerful visual brand, go for this font.
Handwritten Typeface:
It is used in order to convey special feelings and emotions. On different customized T-shirt brands, Handwrirren fonts are extremely popular. If you come up with a brand with different and creative ideas, the handwritten font will be a great option. It gives the vibes of affections and true heartfelt feelings and emotions.
Decorative Fonts:
The next option is Decorative fonts that are also excessively used for different purposes. They are mainly used on Headings and Titles, so keep this type for this purpose instead of using it in the body text. You can find a huge decorative font family used for different purposes. It makes the brand memorable and builds an impactful brand identity.
Slab Serif Typeface:
The last one is a Slab Serif typeface that is bold, confident and is an ideal choice for those brands that want to convey the meaning of History. Arial is one of the highly used and highly acknowledged Slab serif fonts.
7- Budget and Licensing is Important
Not every designer affords every font license as a few font licenses are quite costly, and without purchasing them, you can’t use them for commercial and big projects. Though you can get your hands on many fronts free of cost for every level of work, yet many are not license-free, and in order to use them, you need to buy the license.
Before choosing the font, ask yourself either it is under your budget or not. If you are going to use different fonts, you have to buy the license of each font before using the font. Hence, have detailed knowledge regarding price and license restrictions and later make any decision. In this regard, you have 3 options among which you can choose any.
Open-Source Typeface:
If you go for an open-source typeface, they are easily accessible and are web-friendly, so you can make maximum usage of these types of typefaces. They are also free to use. However, if we look at the negative side of this typeface, you won’t get access to all the characters of a particular font. Furthermore, they won’t add value to the brand’s personality.
Paid Typography:
As the name suggests, they are paid, and sometimes they might get much costly and unaffordable. However, if you go for this typography, you can get complete access to the font. On the other hand, you have maximum options from which you can make the selection. If you can afford highly licensed typefaces, go for it.
Custom Typography:
The last category in this regard is custom Typography. If you really want to uplift the brand’s identity, it is one of the wise decisions you can ever make. It makes your design unique and appealing and makes you compete with other brands. However, custom fonts really consume your time and are quite expensive. If you have the time and money, you can consider this.
Conclusions
Choosing the right font and later making a perfect combination is not an easy and straightforward task as you need to observe numerous things. It all comes with experience, and if you are already an experienced typeface designer, you should have to be a pro in selecting the right font.
Don’t be in a hurry; experiment with different fonts, and later make the final decision. I have enlisted those points that might help you to select the right font for the design. Furthermore, I have made sure to help you understand what a particular font means and what feelings it conveys when used in the brand or design.
Take notes from this guide and act according to it. Fonts are the essential element in a website so never take them for granted. Before starting the project, be sure what font you will use and what impact it will leave on the user’s mind. Acknowledge your brand’s personality and later examine the features and traits of every font for better comprehension. I hope this guide will be helpful for you in the future.
The post How to Choose the Right Font to Boost Your Brand appeared first on Geoxis.
