Last week, Portland-headquartered Sheerid announced a new partnership with composable commerce vendor commercetools. The goal: help merchants create better personalization and more relevant offers and promotions for consumers based on identified customer segmentation.

“Our partnership with SheerID further demonstrates our commitment to providing our merchants with access to market-leading technologies,” said Kelly Goetsch, chief strategy officer at commercetools. “We look forward to working together to help merchants sell more, grow faster, and create meaningful connections that build customer engagement and loyalty.”

SheerID gets personal

SheerID operates what it calls a “digital verification engine.” With more than 20,000 authoritative data sources, the system helps to instantly verify eligible customers for offers they qualify for.

With brands like Amazon, Spotify, and T-Mobile already on the verification platform, SheerID boasts their customers have received three times the conversion of their typical campaigns when utilizing the verification platform.

“Our strategic partnership with commercetools enables the company’s merchants to access our audience verification service, driving significant business outcomes,” said Jake Weatherly, chief executive officer at SheerID. “Providing offers to valuable consumer communities like students, teachers, and healthcare professionals is a proven strategy to drive immediate sales. In the cookieless future, online merchants increasingly rely on privacy-compliant, zero-party data marketing solutions like this to drive consumer acquisition, retention, and loyalty.”

Heading headless with commercetools

The partnership with commercetools – a leading headless commerce platform and member of the MACH Alliance – was a natural fit for SheerID to improve customer segmentation. More integrations like SheerID and commercetools could be likely in the future as companies embrace the headless commerce structure, allowing for greater flexibility and more software offerings.

“The integration was conceived with MACH principles in mind,” said Andy Vanags, global director of retail technologies and marketplace partnerships at SheerID. “Companies will be able to flexibly set up SheerID with their existing frontend e-commerce systems and DXP, CDP, and marketing automation systems. With our supporting documentation and sample open-source code, a merchant's developer or system integrator can easily leverage the verified customer data to create custom promotions, feed the loyalty system and/or personalize the site experience. Companies are only limited by their imagination!”

About commercetools

The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. Today, some of the world’s most iconic brands and growth-focused businesses trust commercetools’ powerful, flexible, scalable solutions to support their ever-evolving digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools provides customers with the agility to innovate and iterate on the fly, merge on and off-line channels, drive higher revenue, and future-proof their eCommerce business.

About SheerID

SheerID is the global leader in identity marketing. With SheerID, brands identify and acquire customers from highly valued consumer communities — such as the military, students, teachers, first responders, and more — with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies over 2.5 billion people via 20,000 authoritative data sources; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit SheerID or follow us on Twitter, LinkedIn, and Facebook.

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