If knowledge is power, then in business, market knowledge is a superpower! Business without market research is similar to pizza without cheese (ignore if you don’t like cheese)! You ca… Read More
Today’s customers are smarter than you think. They are capable enough to research your product and make buying decisions on their own. With this in mind, you have to adopt new technolo… Read More
By using market analysis tools, you will be able to get a lot of information about customers, competitors, industries, and so on. It will put you in a position where you could act upon the i… Read More
When you are about to launch a product, a lot of things can come crashing down if you do not properly plan for all exigencies. Having a go-to-market strategy ensures that you have made your… Read More
You arrive to work bright and early, set down your coffee, and check your email. One of the entries in the urgent file says “Company-wide 360 feedback.” Curiosity, and 4 red flag… Read More
If there is one company that has played the market positioning strategy game with terrifying efficiency is Coca Cola. All they sell is sugary aerated water. Isn’t it? But the kind of i… Read More
Your biggest assets are your employees. Period. What would happen if your employees quit en masse tomorrow morning? It is almost impossible to wrap your head around that thought, isn&r&hell…Read More
In a co-working space, a CEO was shouting at his customer support lead over the lack of retained customers they had. “What more does your team need? I gave them all the time in t… Read More
The C-suite executive responsible for an amicable relationship between the customers and the organization is the Chief Customer Officer (CCO). A few decades ago, a role like this might have… Read More
Employee recognition awards can be tricky. No one is no more excited to receive the Best Performer award! The award has already lost its lustre and your company urgently needs some creative… Read More
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