With over 1.5 billion active users, Whatsapp is one of the most popular messenger apps across the world. Today there are plenty of businesses- small, medium, and large – that use WhatsApp to engage with their customers across the world, and they have seen a remarkable impact on their key business metrics.
Freshchat recently hosted a webinar on “Winning Customer Love on Whatsapp” on 24th March 2020 where Vivek Ravindran – Partnerships and Business Development, at Whatsapp, Ananya Ananth – Account Management, and MK Balaji – Growth and Development from Freshworks discuss –
- How does Whatsapp Business messaging improve customer conversation?
- What impact do notifications bring to your business?
- How to drive business outcomes with Whatsapp?
Here is why Whatsapp Business is the future of customer communication strategy –
#1. The growth of conversational messaging
Over the past few years, we have seen conversational messaging become the most preferred medium for personal day-to-day communication. Based on this unparalleled reach, engagement, brand preference and customer preference, it makes sense that brands use this channel to engage with customers as well, similar to how brands adopted social media as a channel to engage with consumers.
#2. Customer Support through direct messaging
With the Whatsapp Business app, businesses can now interact with customers through a customer-initiated conversation that is free of charge within a 24-hour window. You can send personalized replies from a business perspective and essentially have a personalized conversation with your customer. This facilitates communication with customers through the channel they prefer and the channel where they spend the most amount of time.
#3. Proactive engagement to win customers
The WhatsApp Business API allows proactive messaging to customers in the form of notifications and comes with a set of templated messages for instances such as an appointment reminder, delivery update, etc. It helps you deliver timely messages as your customers, reply to queries, and engage in an unobtrusive way.
Notifications increase user engagement with critical purchase and account updates by reaching out to the opted-in customers with timely, important messages through templated notifications. You can also increase engagement with rich media messages and interactive buttons. Similar to sending messages, all notifications require customer consent, and companies can secure this consent through opt-ins via e-mail, website, app, etc.
#4. Building customer loyalty and business growth
WhatsApp as a channel facilitates high-value communication as it is simple, reliable, and produces an increase in conversion rate. Companies can use this channel to build a relationship with their customers, offer discount or sale notifications, offer instant support and tracking updates. If done right, customers will find the frictionless interaction enough of a reason to come back to your business, and recommend your business to their peer group as well!
Success stories on using Whatsapp for Business
Let’s talk business: Freshdesk and Freshchat- Whatsapp Integration
Whatsapp integration is now available for both Freshdesk and Freshchat. If your business uses a helpdesk, then the Freshdesk-Whatsapp integration works best for you. On the other hand, if your support strategy is message or chat driven, then opt for Freshchat-Whatsapp Integration. Take a look at how you can make more out of this helpdesk and chat WhatsApp integration.
- Automatically assign experts to customers
Use IntelliAssign to find the right agent for the right case. Route queries automatically based on workload, availability, and skills.
- Unified view of customer conversations
With a single, 360-degree view of customer conversations, your agents can easily navigate between channels and access contextual information to offer customers the best digital experience.
- Scale faster with bots
Seamlessly set up bots to handle routine conversations as your queries increase and improve your resolution times.
- Deploy within minutes
Integrate, launch, and sell within minutes using Freshchat. It’s completely code-free and you can get started immediately.
- Build trust with your customers
Confidently host your WhatsApp with Freshchat. We are among the few Facebook verified partners offering messaging software solutions.
- Protect your customers, always
The 2-factor authentication sends one time passwords securely to confirm delivery and protect customer accounts with Whatsapp’s built-in end to end encryption.
Don’t you think it is time for your business to mark the presence on WhatsApp? Head to Freshchat and let’s get you started.
Cover Illustration by Kalaimaran Jeyagandhi.
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