Since your contacts and leads information is conveniently stored in Salesforce and therefore it seems natural that you consider utilizing Salesforce as a mass email sending application.
Salesforce has mass email capabilities which are to be leveraged to facilitate fast communication with your contacts.
Let us have a look on the tips for utilizing mass emails capabilities in Salesforce and some interesting options which can make your communications through email even more easier.
Tips on sending mass emails in Salesforce using native capabilities
Below are some of the tips involved in sending Mass Emails in Salesforce using the native feature.
- It is possible to create an email letterhead which can be reused for different types of communications. It includes your brand logo and a message which can be emphasized.
- Salesforce possess an email template capability which helps you to integrate your letterhead with mail merge fields. By this method you can make your email more personalized. It is also possible to create full HTML email which does not need a letterhead.
- You can monitor your mass email sending activities and Salesforce allows you to know which emails have been delivered and which ones were opened. It acts as an important metric which determines the effectiveness of your communications through mass emails in Salesforce service.
What are the Limitations?
Sending mass emails in Salesforce feature also has some limitations. There is a limit of 1000 emails which can be sent within a period of 24 hours. This is also available in Salesforce Unlimited edition only. The other editions like developer, enterprise and Professional editions have lower limits than unlimited edition. Also you can have a maximum batch size too. For example in professional edition you have 250 as the max limit for a batch. So, if you have a contact list of 4000 you have to send it in many slots and also have to wait for some days because a daily limit is also there.
This is not ideal for the users who perform time sensitive sales and where productivity is of main concern.
Support for Third party mass email
Third party mass emailing system can help you in complementing mass emails in Salesforce capabilities. A number of them have elaborate tracking and monitoring features which allows you to know more about what happened to your email once delivered. For example you know which links were clicked in mail etc.
There are several third party mass email sending services which can be integrated with Salesforce. AppExchange is the platform which provides a number of applications which can be used for sending mass emails in Salesforce. Choosing the best one which helps to track, monitor and efficiently send mass emails in Salesforce is important.