Mozilla has been a major advocate of browser-side protection against web tracking, while advertisers track web users online behavior, which tracking is especially useful for their ads targeting campaigns despite that it invades the users privacy.
The effects of unchecked tracking are eerily-specific targeted advertising and loss of performance on the web, which according to Mozilla, makes up the major harms of unchecked data collection which may be completely opaque to users and experts alike, but only to be revealed in data breaches.
Firefox future update will — by default — protect users by blocking web tracking and also offer a clear set of controls to give users more choice over what information they share with websites.
While Firefox Nightly have incorporated the technology called DNS over HTTPS, DoH which combination, prevents middlemen from knowing the internet servers a web user is trying to reach, thus stop them from sending a fake version of a website.
Firefox private web browsing experience will strip cookies and block storage access from third-party tracking content, which feature is already available for Firefox Nightly users to try out, and the company will be running a study to test the experience with some of its beta users this September.
The aim is to bring protection to all users with Firefox 65, and Mozilla promises to continue to refine its approach to provide the strongest possible protection while ensuring a smooth user experience.
These privacy features which are available now on Firefox Nightly, developers version of the browser, is expected to arrive in the mainstream Firefox by the end of September.