While Snapchat had previously neglected the emerging markets, even to the extent of publicly admitting having no intentions of pushing for its adoption in India, to the infuriating of the Asian country.
Snapchat's total users outside the U.S. stayed worryingly flat at 39 million as at Q4 2016, as a result of Instagram stealing of its followership in the international market.
Snapchat growth rate has revived going from 2.9 percent to 5 percent, as it hit 187 million daily users. Snap recorded about 8.9 million daily active users, to reach 187 million, with a quarter-over-quarter growth rate of 5.05 percent percent in Q4, compared to 2.9 percent in Q3.
And revenue expectations is on the high too, as losses shrank, with turnover at $285.7 million, up 72 percent year-over-year, with earnings per share of -$0.13 adjusted compared to estimates of $253 million and a -$0.16 adjusted.
The growth is tied mainly to the emerging markets, as the regions brought over 3 million daily users to reach 47 million, just as much as the European and North American markets.
That’s quite a bit of a surprise, considering Snapchat CEO Evan Spiegel seemed to care only about U.S. teens, ignoring the rest of the developing world. And Snap once wrote that “although our products work with Android mobile devices, we have prioritized development of our products to operate with iOS, thus sidelining the clear smartphone leading OS, Android.
So, what could have effected this huge turn around in Snapchat's growth? Perhaps, the engineering advances that led to a 20 percent increase in Android user retention, or may be the launch of partnerships with wireless carriers in over a dozen markets to reduce the cost of data Snapchat usurps?
Even more growth is anticipated, as Snapchat’s biggest makeover is happening in this Q1 2018, and is about now reaching all users up from 40 million currently.