26 July 2022

Introduction to Microsoft Power BI?

Power BI is a Business analytics platform that helps you generate insightful reports, dashboards, and data visualizations. It gives you a deep understanding of your data, so you can make better decisions and get actionable insights faster than you can with traditional reporting tools. It supports a wide range of data sources, including on-premises and cloud data warehouses, so you can build and deploy the reports you need to meet your business needs. It’s easy to learn, so you can get up and running fast.

The Power BI report authoring platform makes it easy to create compelling reports that bring your data to life. You can add interactive charts, maps, and other visuals to your reports, so your audience can explore and understand your data. You can use the built-in reporting tools and add-ins to build custom dashboards, which are useful visual representations of your data that are useful for making decisions and tracking progress. You can connect to a wide variety of data sources, so you can build the right reports for your needs, and you can easily collaborate with colleagues and clients to build, share, and refine your reports.

Microsoft Power BI Dashboards:

1. Custom Segmentation Dashboard:

The purpose of the Customer Segmentation Dashboard is to provide a high-level overview of the current customer base, and to identify specific groups of customers who may be interested in certain products or services. This allows you to prioritize the development of new products and services, and to focus on those groups of customers who will have the greatest impact on your revenue.

2. Sales Scorecard Dashboard:

The Sales Scorecard Dashboard in Microsoft Power BI gives you a complete overview of your sales performance from the top level down to the line of business and department level. When you are looking at your sales performance that is clearly outlined you can be more confident that you are meeting your goals and objectives so you can make informed decisions.

3. Sales Analysis Dashboard:

A dashboard to track the performance of our sales pipeline, showing where our best prospects are in the pipeline and where we can improve. This will help us see where we can best allocate our resources to meet our sales goals.

4. Product Sales Dashboard:

Product sales dashboard is one of the most popular dashboard in business. It’s a place to check the sales and leads flow, it showcases all the live data, and allows you to drill down to know the exact number of leads and/or the number of sales for each lead. Product sales dashboard helps you monitor the activity of your sales team or even your entire business by gathering all the required data in one easy to dig-in place.

5. Email Engagement Analytics Dashboard:

Use the Dashboard to gain a complete picture of your email marketing activities. You can use the Dashboard to assess the performance of your lists and segments and get in-depth reporting and insights on your campaigns. You can also use the Dashboard to target future campaigns, refine your messaging, and optimize your email design. The Dashboard also allows you to build a robust suite of custom dashboards for deeper analytics and will be updated as new features are added to social media management tools.

6. Marketing Campaign Dashboard:

The Marketing Campaign Insights Dashboard is a real-time view of your marketing campaigns. It shows the status of your current campaigns, their performance, and the best ways to improve them. Just like the other dashboards in the Marketing platform, the Dashboard is interactive, so you can change the data and visualizations to see the information you want to. The Dashboard also provides a variety of filters to help you focus on the campaigns that are most important to your business, including past, current, and future campaigns.

7. Ad Display Campaign Dashboard:

The Ad Display Campaign Dashboard gives you a complete view of the performance of your ads across all devices and Ad formats on Facebook. You can also view insights on your audience, including demographic and psychographic information, and optimize your campaign based on this, so you can make changes and improve performance, without having to run new ads or spend time on ad copy.

8. Finance Dashboard:

The Finance dashboard is the starting point for any company trying to manage their finances. It provides a comprehensive view of your company’s finances, from your bank account balances to your credit card limits. The dashboard also provides quick and easy access to your most important financial information, so you can keep your business running smoothly.

9. Financial Analytics Dashboard:

The Financial Analytics Dashboard (FAD) is an easy-to-use business reporting tool with a clean, modern design that demonstrates its value to managers by helping them understand how their business is performing. FAD is available in two versions: FAD Basic, which gives you the ability to gather and present financial data in a straightforward, easy-to-understand format, and FAD Pro, which extends its full functionality and gives you the ability to create more sophisticated reports built with FAD’s rich set of report templates.

10. Quarterly Financial Performance Dashboard:

The Quarterly Financial Performance Dashboard is a combination of financial metrics and interactive platform that allows users to synthesize a variety of financial information, such as balance sheet, income statement, and statement of cash flows. The Dashboard also provides users with a direct link to the live financial dashboard and a set of tools to help them make sense of it all.

Microsoft Power BI Use Cases with some Examples:

1. Finance Industry:

Finance Industry’s power BI use cases include:

• Leveraging Power BI to build a better marketing and business intelligence solution.
• Identifying and resolving missing data in a Power BI dataset.
• Leveraging Power BI to build a more complete data and analytics portfolio.
• Leveraging Power BI to support and complement data science applications and to improve the overall user experience.
• Leveraging Power BI to drive data-driven decision making.
• Leveraging Power BI to accelerate business and technical innovation.

2. Healthcare:

Power BI Use Cases include examples such as: Tracking patient medications and outcomes in real time, using data to predict future patient needs and provide therapy recommendations and optimize clinical care throughout the patient’s journey, or data-driven decision-making support for treating patients more effectively or preventing disease.

3. Retail and eCommerce:

Retailers can use Power BI to analyse their product usage data to determine which promotions are most effective and which products are under-delivering, resulting in customer attrition. The retailer can then develop more targeted marketing campaigns and better customer service.

4. Government and Public Sector:

Government and public sector use cases involve intelligence data, surveillance data, or data used for analysis. For example, if you’re a federal, state, or local government agency, you may use Microsoft Power BI to explore the content of emails, analyse data, and provide reports without knowing the content of the emails or the data being analysed. Power BI also lets you create dashboards to analyse data and provide insights to help you make informed decisions.

5. Engineering and Construction:

Engineers and construction managers can use Power BI like a database, to visualize and analyse data generated from their data source, such as an enterprise resource planning system, a SQL Server or Oracle database, or even a Microsoft SQL Server database. Engineers can also use it to quickly create dashboards, reports, and visualizations.

6. Manufacturing:

Power BI’s manufacturing use case is a great example of how the data visualisation and visual analytics capabilities in Power BI can be applied in a range of manufacturing and business processes, from real-time process monitoring to advanced analytics to support planning and decision-making. With Power BI’s self-service models, users can build reports for key metrics at a glance without the need for any coding or interaction with data science.

Let’s look at some Power BI case studies on how we helped our customers to meet their needs,

• Power BI Solution for a large financial Institution
• Power BI Solution for a large construction company based in US
• Microsoft Power BI Solution for an Agriculture and Farming Organization

Conclusion:

The idea that Power BI dashboards are a way to create customized dashboards for power users is a good one. People like to limit themselves to what they know and understand, and they like to do their work in the familiar environment of Excel. But power users are extremely finicky and require dashboards that are customized to a specific user’s needs. It is much better to think of dashboards as a set of capabilities that power users can use to construct the user interface for their work.

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