Hey Siri,

Why are many companies spending more time, money and attention developing mobile apps to engage with their customers?

Siri: Interesting question!! Many users are spending increasingly more time on mobile devices with every passing year.

As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refined. However, the best is still ahead for mobile and the next two to three years will shape the future of the medium that will eventually rule them all.

Our perspective

It Might be you own a website and a social media account and you think this is enough for your business to grow?

Agreed, you have spent fortunes to build up your product-line to fit into a desktop website, but, don’t be surprised, you will at any time find that nothing is working out now, to lock your customers with your brand.

One of the key reasons for this could be that the usage of mobile devices and apps are growing and dominating the digital timeshare. While in a mobile app-centric world, users spend 86 percent of the time in applications – up from 67 percent just a year ago.

Mobile websites are important, but they do not replace the need for mobile apps for following reasons:

How small business can benefit from mobile app

If you think that mobile apps are solely for big name brands like Walmart and Apple. If yes, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

Whereas mobile apps were originally offered as productivity and information retrieval tools such as calendars, e-mail and weather information, the market has rapidly expanded due to users’ demand and availability of developer tools.

Mobile apps increase engagement with customers. They boost repeat visits and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and e-commerce transactions.

Worldwide mobile app revenue in 2016, 2017 and 2020 (in billion US Dollar)

Mobile app revenues from 2016 to 2020.

Mobile app revenues from 2016 to 2020. In 2016, global mobile app revenues amounted to 69.7 billion U.S. dollars. In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising.

Main Advantages for small businesses are;

• Be Visible to Customers at All Times
• Stand Out from the Competition
• Build Brand and Recognition
• Create a Direct Marketing Channel

Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going to set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.

Modern life can be complicated. Simplify with the STAR KNOWLEDGE mobile app development team. Get in touch with our experts if you have any questions on mobile app development for your business.

The post Go smarter: Time to shift from web-based business towards mobile app-centric world appeared first on Star Knowledge.