No matter where you go, you’ll find that the vast majority of people have a smartphone. Whether it’s an old hand-me-down model or the latest offerings from Apple or Samsung, everybody uses their phones for everyday tasks: setting alarms and reminders, research and studying, entertainment, and finding services in their local area.

For a lot of small local businesses, generating and sustaining their ‘digital presence’ is a top priority. Getting good business reviews, ranking high on search results and being easy to find are all a part of this process. However, some businesses are still clinging to their pre-iPhone websites, neglecting their digital presence by not updating their site into something more Mobile-friendly.

The Benefits of a Mobile Website

What does a mobile website really do?

• Rank Higher on Google

Google’s algorithms determine search ranking on a variety of factors, but one of the biggest is mobile-friendliness. If you want to rank well in 2018, make sure you have a fully operational mobile website.

• Tap Into a Massive User Base

Mobile Web Usage overtook desktop web usage quite some time ago. Despite this, a lot of companies still use website that perform poorly on mobile, stopping this massive customer base from interacting with your products or services. It’s imperative that you catch up before your competitors do.

• Make It Easier to Do Business

Mobile websites tend to be simpler and easier to navigate than desktop sites, since there’s less space to use up and mobile users prefer clarity and ease of use. If you make it easier for mobile users to look at your products through an easy-to-navigate website, you’ll see conversions shoot up.

In conclusion, if your company doesn’t have a working mobile website in 2018, it’s time to consider it if you want your company to grow. Chetaru is an experienced website designer who can provide mobile websites and ‘responsive design’ websites, allowing you to fully harness the power of the smartphone.

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