Take a minute to think about how you try to find things on Google. What do you type?

Let’s say you’re looking for a website designer in Darlington. Most people will type ‘website design darlington’ to find what they’re looking for, but it’s a broad search: it’ll turn up any website designer in the area, but not those focused on E-commerce sites. Searching for ‘Ecommerce website design darlington’ will narrow the search further, and that will likely give you what you’re looking for.

So, Is your company using long Tail keywords? Because if you don’t, you might not show up in the search results at all. A long tail keyword usually consists of between three and ten words, usually specifying a specific service and location. As explained above, if you’re looking to get to the top of a search query in a crowded market, these long Tail Keywords are an essential part of it.

What do you need to make a great Long Tail Keyword?

Research, and lots of it. Your SEO team needs to know how people are searching for the services you sell, and what long tail keywords are already seeing success. Making a long tail keyword without understanding SEO trends can produce a useless keyword, potentially starving your site of views. Check sites that record keyword usage like this one or the many alternatives to see what people in your area looking for your services are typing into Google.

Another factor is on-site optimisation. Long tail keywords can stick out like a sore thumb if they’re crammed into the site text, so use them sparingly. Make sure the path to the service you’re offering is clear to the end user, so they don’t get lost and leave in frustration. Optimise titles, headings and images to improve the keyword ratio without keyword stuffing.

Most importantly, when you make up your mind on a long tail keyword, you need to stick with it. Google expects you to stick with your keyword over time, and want you to aim for the top spot for that particular search. Switching around keywords can harm the performance of your site in searches if you’re not careful. When it comes to SEO, focusing exclusively on short keywords can be a bottleneck on your site’s performance, so make sure you switch it up at times with some long tail keywords. Chetaru can provide some very useful SEO services to get your site to the very top.

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