Social media is the lifeblood of businesses today, and getting it right is essential to getting people’s eyes on your products. A strong Social Media plan can propel tiny start-ups to global prominence, simply by hitting a note with audiences that nobody else has, and a sustained social media output complemented by blogs and other content can generate long-term interest in your company and your products. But if you end up posting on sites with a dead user-base, your posting will get nowhere regardless of how good or original it is. So where do you go to share your posts?
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Anyone who knows what social media is should know what Facebook is. With a user base spanning the globe, lots of business features and plenty of room for long posts and follower correspondence, Facebook remains the best place to post.
YouTube
YouTube is principally a video sharing site, which allows anyone to produce video or audio content and upload it to a huge audience. Businesses rarely take advantage of YouTube despite its compatibility with PR and awareness-generating activities such as webinars and seminars, advertising, podcasts and so on.
What separates Twitter from other big social media sites is the character limit of 280: enough for 2 or 3 quick sentences. The character limit means that every post can be skimmed through in a short time and forces users to be concise and straight-to-the-point, so meaningless fluff and waffling isn’t possible. You can embed links easily into Twitter posts, which can then convert Twitter users into prospective clients.
Google+
Google+ is frequently seen as the red-headed stepchild of the big Social Media Platforms, seeing its fair share of controversy and hard lessons learned from its messy conception, but it’s shaping up to be a serious contender through its connection to other Google features. Google Hangouts, YouTube, AdWords and other Google features can help your business grow locally and worldwide.
Instagram is a mobile, photographic based social media platform, where people share images about their services and products. When it comes to businesses, Instagram is best utilised when connected to other social media platforms and used for PR: showing off new products or new hires, as an example.
If you’re going to really focus on social media, you need to be on the right site before you hone your posting to perfection. Chetaru is an app design and development agency based in Darlington that is excited about building a better future with the latest technological and IT solutions available. Chetaru has the IT know-how that your firm needs to succeed and thrive, from beautiful responsive websites to economical SEO services and useful mobile app designs.
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