When you first start using Twitter in a business role, you might be struggling to find out what makes it work for other businesses. To start with, it’s an intensely competitive field, and one that doesn’t necessarily focus on business interests: Twitter has a large audience, and not one that’s necessarily going to engage with you. Finding a niche for your business to occupy and establishing a consistent tone of voice is essential, but some businesses never reach that step, nor do they think about the other dos and don’ts that can drastically change the fortunes of any Social Media Campaign.
Are you engaging with users?
One of the most common mistakes we see when looking at business-focused Social Media is a lack of follow-up or engagement with users that interact with your content. If you have staff dedicated to social media, make sure they’re responding to comments, retweets or likes issued by users. The thing about social media is that all it takes is one post (or response to a post) to go viral and end up with a lot of new followers, but that won’t happen if you can’t respond to those opportunities.
2.What time’s the best for tweeting?
When you’re just starting out, you’re going to have trouble figuring out when’s the best time to post. Should you post in the evening, when most people have left work and may be using their phones? Should you post at lunchtime? If you have a small following already, check engagement times and see when people look at your content, and change your posting habits accordingly.
3.Use the features at your disposal
Hashtags, Promoted Tweets, Pinned Tweets, @s at popular Tweeters and so on are all at the disposal of your business, and are integral to a successful social Media Campaign. Other features you could be using are Twitter lists, which allow users to segregate followed Twitter accounts, and you can get noticed by being featured in – or setting up – your own lists.
4.Use Twitter sparingly
Like any social media site, your users don’t want to deal with spam and oversaturation. At best, they’ll stop reading your tweets temporarily to get away from the barrage of tweets, or they’ll unfollow you at worst, maybe even reporting you for spam. On another note, if your social media team is spending too much time on Twitter, it probably means neglecting other aspects of your social media campaign (Facebook, Linkedin, Instagram etc.) Remember that a good social media campaign doesn’t use one site to the detriment of others.
5.Analyse follower statistics
It seems like a no-brainer, but a common problem that a lot of social media campaigns have is that there’s no active process around statistic analysis. Analysing user behaviour, such as when they engage with posts, who they follow and so on. If you’re not analysing your social media campaign for trends and behaviours, you’re wasting your time.
Twitter can be a valuable resource when used correctly, and a vital arm of any social media campaign due to its higher engagement rate, but it’s a tool that you need to learn in order to utilise it effectively. Chetaru is an App Design Agency based in Darlington that provides the IT know-how that your firm needs to succeed and thrive, from beautiful responsive websites to economical SEO campaigns and useful mobile Apps.
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