So, you’ve got a website (or an app). Have you made sure that your Analytics goals are set up?
Well, do you want to know how it’s doing? Not only will setting up goals give your site or app a sense of purpose while it’s finding its legs, you’ll be able to prove to whoever needs it how well it’s doing by looking at the value generated by a completed goal. Things like a completed transaction on an eCommerce site, blogs being shared on Social Media a set number of times, a completed form, or app engagement levels can help you gauge if your website or app is attracting the attention, or customers, that you set out to achieve.
Goals are usually assigned on a page-by-page basis, but site or app-wide goals can be set as well. On the basic level, this can include page visits and duration, to indicate a general interest in the site or a specific page. You can also set goals to special events, such as the completion of a form, an ad or embedded video that was clicked on, a share on social media and many other activities that a user may undertake. Then you can assign monetary value to these goals: while soft information like page visits won’t add real value, things like sales, conversions and brand awareness can be assigned a value easily. You can give your staff a tangible, realistic goal through this system.
If you own a WordPress site, things have been made easier by the wide availability of plugins that can help you integrate your site features into Google Analytics. Form plugins such as Gravity Form and Contact Form 7 allows you to add code that sends analytical data directly to the analytics site.
When you have a working system of goals in your analytics, you can steer your site in the right direction and ensure that you know what’s happening on it or around it. Chetaru is a app design and development agency based in Darlington that is excited about building a better future with the latest technological and IT solutions available. Chetaru has the IT know-how that your firm needs to succeed and thrive, from beautiful responsive websites to economical SEO services and useful mobile app designs.
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