Revealed: The Science Behind Virality
We marketers love the concept of taking over the web, going Viral. But deep inside we know that its not an easy feat. You can put in hours of work and thousands of dollars in creating stellar content, and it still might not get enough mileage. In the same breath, you could simply post a 160-character tweet and it would spread like a wild fire (hmm... reminds of someone!) So, what do we learn here? There's no one-size-fits-all formula to make a content piece viral. However, there's definitely some Science behind Virality that we ought to crack.
Viral marketing, as we know it today, has evolved over time. And thanks to researchers like Jonah Berger, we now know how. The facts they have uncovered after studying the science behind virality help us understand what makes some content pieces tick. To some up the works of viral scientists like Jonah, and to help lay foundation for your next digital campaign, we've created a guide to virality. We explore the various elements that work in tandem to make content shareworthy. Dig in!
Decoded much? Good! Share with fellow marketers who could use some help.
And remember, the essence of this is to experiment. Keep testing until you find out what works for you. But, beware! One wrong move and you can become web's sacrificial lamb.
Meanwhile, if you want your quizzes and calculators to go viral, here's the ultimate guide!
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