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How to personalize a cold email to a candidate (+ Free Templates!)

When trying to craft a message that’s actually going to connect with passive talent, it’s imperative not to be cold, but rather, warm and personal.

If you want to stand out from the crowd, you’re going to have to prove that you have done your research and truly think that they would be the best for the role.

You can do this by including any of the following: something specific that you have read on their profile, a professional achievement, or by referring to a mutual connection. Remember, though, don’t be creepy. Mention only things relevant to the situation.

1.

Be Transparent

This is the best way to show potential employees what it’s like to work in your company, which is why it’s really important you include some Social proof in your next cold email.

You don’t need to say much other than add at the bottom: Check out what it’s like to part of the team. (Link this to a landing page or to an article containing Social Proof. Ideally, you will have your social proof on your jobs page.

Integrating activity from your corporate social networks and including content from employer review sites are a also a great way to leverage social recruiting into your own Recruitment Marketing Efforts. Check out the example below from Jason Crawford, the co-founder and CEO of Fieldbook, an awesome app that allows you to create a database simply.

2.

State Your Mutual Connections

Having a well-implemented and successful Employee Referall Plan can be a competitive advantage for your organization.

Did you know that referrals constitute 40 percent of total hires on a small base of 7 percent of applications, and referral hires stay longer. Also, 82 percent of employers and recruiters surveyed considered employee referrals the best source of quality candidates, according to Jobvite’s social recruiting research.

Cold email template

3.

Use Social Proof

Using social proof is the best way to show potential employees what it’s like to work in your company, which is why it’s really important you include some social proof in your next cold email.

You don’t need to say much other than add at the bottom: Check out what it’s like to part of the team. (Link this to a landing page or to an article containing social proof. Ideally, you will have your social proof on your jobs page.

Integrating activity from your corporate social networks and including content from employer review sites are a also a great way to leverage social recruiting into your own recruitment marketing efforts.

Cold email template Social Proof
Example 1
Example 2
Example 3

Hi [First Name]

My name is [name] and I work at [company]. I found your Twitter profile when browsing through some groups of iOS developers, which led me to your blog, and then your LinkedIn profile. Both [other person] (our current iOS “team”) and I are quite excited to get the chance to talk to you given your impressive history, from CMU to co-founding Kima Labs. Admittedly, we also found ourselves shaking our heads in agreement as we read through your recent blog posts.

A little bit about us. We’re a small start-up based in San Francisco, and combined our team has previously shipped products to over XX people. We’re using this consumer product expertise to improve [industry] by creating beautiful tools that deliver [value prop]. We’ve already launched an app called [app name], and there’s lots more to come.

We’re looking for an amazing iOS engineer to help us create next-generation [industry] products that drive meaningful [industry] change. Given that you recently joined Groupon, we know that the chances of you making a move are slim. But if you would like to learn more or know of other folks that might be interested in us, please don’t hesitate to reach out.

Hi [name],

I’m [name] and I found your website as I was browsing through Twitter and [mutual connection] had great things to say about you.

I saw that you’re currently at [company], but I want to reach out in case you’re looking to hear about a new opportunity that I believe will be mutually beneficial for both you and our [company name]

I’m looking to is hiring a Community Manager with a starting salary of [salary]. We’re looking for someone to nurture and grow our existing community.

I would like to talk to you more. Are you available to speak, so I can tell you more about the role. Does 2pm EST this Thursday work for a call?

Thanks for your time, [First Name].

Hi [First Name]

We’re hiring a new developer, and we think you would make a great addition to the team.

Check out our company culture, and see what current employees have to say about the working environment. Go to [link to FB page or landing page on site featuring social proof).

Are you available to speak, so I can tell you more about the role. Does 2pm EST this Thursday work for a call?

Thanks for your time [First Name].

The post How to personalize a cold email to a candidate (+ Free Templates!) appeared first on Lusha.



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