Taobao has more than 8.5 million sellers with 1 billion products listed, it is the biggest C2C online shopping websites in China, not only Chinese people but also foreigners want to sell products and services on Taobao. It isn’t a joke that Taobao sellers has been all around the world, the foreigner stores in China and oversea Chinese stores in the world are very popular. Two Frenchmen were happily running children’s clothing brand, an American youth opened the dessert, a Chinese girl create her own original brand in her kitchen in New York city…… Let’s see how foreigners running their business on Taobao.
The French candied fruit: when foreigners encounter Hutong Culture
The bib surface carefully stick a piece of small round orange towel can be wiped mouth; the lovely cherry appease towel, cotton blue fabric looks gentle and quiet; there are many chubby little hemisphere on the skirt, it’s a skirt with a lot of small buttons for baby to wear and play ……
You will be surprised if these clever and authentic Chinese style children clothing designed by two French people. “The Bingtanghulu represent Beijing food culture very well, it gives me the impression that my life in Beijing.”Says Amelie, the founder of Tang Roulou taobao store(http://tangroulou.taobao.com), it is a French brand full of Chinese elements. Each cloth includes a full of love of the Hutong culture by the designer.
The two founders are not designers before establishing Tang Roulou. “We did not actually examine the trend of children’s clothing, but with the nature of tourism in China, looking for inspiration. In the tourism process, we saw a lot of construction, furniture, old crafts, clothes, embroidery etc. The Oriental culture is really abundant; we can get a lot inspiration from things around and those inspiration is on the edge of the road waiting for us.”Says another founder Pierre-Yves.
After the store sales, Amelie and Pierre-Yves turn it onto Taobao. One mother commented: “foreign designers concerned more about functionality on clothes with good mobility.” The most important thing is, the Tang Roulou won high recognition by the small customers: “a baby with 1 year and three months old, will refused to take off when wear it.”
An American Pie which is good at programming
It sounds full of surreal meaning when combine the two words Department of Computer Science at Stanford and Taobao bakery store together. And an American guy brings it into reality.
Mark Huetsch graduates from computer science department in Stanford, he learns western baking from childhood, founded a dessert store on Taobao with a Beijing girl Liang Wang: Piehouse (http://piehouse.taobao.com). “We love desserts, because it makes me happy. We insist that pleasure to lead our innovative products and services to every customer the best sweet experience.” Mark Huetsch wrote the brief description in his Taobao store.
Its inception, with pure taste, solid natural materials American pie, Piehouse quickly gained lots of fans. However, in addition to the most pure traditional desserts, Mark Huetsch also want to use creative and scientific design inspiration, make dreamming western desserts, and continually bring the latest popular dessert from New York to China.
Women’s clothing brand start from kitchen in New York
Taobao has both foreigners running business in China and Chinese designers living overseas. Babyghost starts from the kitchen in Net York (http://babyghost.taobao.com), It is not food, but a hot independent women’s brand on Taobao, and by liked by Liu Wen, Ju Xiaowen and other famous models. Its street style is very casual and wearable, it’s not fancy dress but helps people find their own personality.
“There has limited conditions at that time, I cannot afford a studio, so I started in the kitchen at the beginning.” Babyghost so by the Chinese girl Huang qiaorang and her partner Joshua.
Huang graduated from Fashion Design department in Donghua University, and then went to PARSONS in New York; she has internship and work experience with well-known clothing brands. “In the start-up time, the existing platform Taobao is very important to us, no geographical restrictions limit the time difference, and sales will be much easier. So we have set up shop on Taobao.”
She bluntly, feedback from customers is the happiest thing. “Customers are very satisfied, many of them will wear our clothing take pictures and post on the web, for me, they can enjoy our clothing is my most fun thing, I believe that’s the same by any other designers.”
Foreigners launch these Taobao stores with unique personality, which is small but beautiful; they are not concerned about the big proposition of the western eastern theory, they just share the small world created by themselves with customers through Taobao platform.