Centella asiatica (Cica) and Houttuynia cordata (Heartleaf) have been used as traditional remedies in Asia for centuries. Their healing properties have made them popular botanical ingredien… Read More

Purito Seoul, is a contemporary Korean skincare brand dedicated to creating delightful, sensory experiences inspired by Korean ingredients, culture, and the vibrant city of Seoul. Founded i… Read More

Launched in 2019 by Benow, a beauty startup founded in 2018, numbuzin is a Korean skincare brand that has quickly expanded its product line. The brand's innovative approach to skincare is c… Read More

Is sebum all that bad? We've been led to believe that an oil-free existence is the holy grail of skincare. But is completely eradicating sebum from our skin actually beneficial? Let's demyst… Read More

What is Heartleaf? Aloe vera and Cica have been popular ingredient for skin care products due to their soothing, hydrating, and calming effects. Heartleaf emerged as a new popular… Read More

We all know the benefits of retinol. Experts have been extolling the many positives of this vitamin A derivative, and those who use it religiously have experienced the incredible results. Re… Read More

We know—it sounds gross. You would think that the skincare world would agree upon a much more pleasant term for a practice that leaves your skin happy and hydrated. Don’t worry:… Read More

We talk a lot about skincare, but there’s often one part of your body that’s neglected. You use this part of your body day in, day out. For some, it’s constantly in use, an… Read More

No, it’s not something out of a sci-fi movie. The glowing masks you’ve been seeing all over Instagram and Tiktok are LED light masks, which have blown up in popularity in the las… Read More

From food to clothing, it looks like people are moving towards a place where we value things in their natural states more. The latest skincare trend seems to be emphasizing the same idea. It… Read More

We focus a lot on our face when it comes to skincare, but the rest of your skin on your body is just as important. As they say, your skin is your biggest organ and it is your body’s fi… Read More

You might have heard about microdosing before, but within the context of skincare, it’s not exactly what you think it is. It’s similar in the sense that you use small amounts of… Read More

You've heard of peptides before, but you are about to hear about it a lot more come 2022. It’s already an enormous part of the skincare industry, and for good reason: peptides are bene… Read More

Skincare shouldn’t be a mystery. But because there are so many products out there, it can get a little confusing. Everyone’s skin is different, which means that everyone has diff… Read More

Inflammation is a problem that many of us face, but did you know that there are different kinds of inflammation? Our skin can become inflamed thanks to a wide array of irritants, like stress… Read More

It’s no secret that vitamin C is good for us. It’s always been encouraged of us to ensure that our vitamin C intake is at an optimal level, as vitamin C can protect against immun… Read More

Even if you are a newbie to skincare, you’ve likely encountered the powerhouse that is K-beauty. Korean skincare and beauty products have taken the world by storm, raising the standard… Read More

We get why there’s sometimes resistance to committing to a skincare routine. The cost of skincare products can add up, and why should you have to choose between unhealthy skin and brea… Read More

Just like you, your skin is unique. There is no one-size-fits-all skin care routine, which makes sense that there is not one facial cleanser that’s for everyone. Depending on your skin… Read More

Collagen is frequently referenced in the world of skincare, but did you know that it’s something that’s naturally present in our bodies? It’s the most abundant protein in t… Read More

For some, the word “summer” conjures up visions of the beach: rolling waves, sand between your toes, and most of all, copious amounts of sunscreen.  Over the past few decade… Read More

I like the feeling of that squeaky clean feeling after I wash my face. I enjoy hot water dripping over my face during long hot shower.  I've believed for a long time that a soap wi… Read More

The words “chemical peel” may stir discomfort, and even fear in you - and we get it! Chemical peels can seem like an intense thing to incorporate into your skincare routine. But… Read More

Essence, serum and ampoule are the step 5 to 7 in the 10-step K-beauty skincare routine. You must have heard about them, but may not know exactly what they are and how they are different. So… Read More

With so many trendy skincare ingredients and products, it’s hard to keep track of which ones work best. Cica, an ingredient that’s been popularized by K-beauty, is now making app… Read More

CBD products are becoming more and more popular, and recently, they’ve become a must-have in the world of skincare. Big skincare brands have incorporated CBD into their lineup, and the… Read More

We already know how important probiotics are for gut health, but did you know that there’s also “friendly” bacteria that can help support skin health? It’s not a new… Read More

Building up the perfect skin care routine can take a bit of time. In addition to ensuring you’re giving attention to every part of your face and body, finding products that work for yo… Read More

Retinol is one of the biggest buzz words in the world of skincare right now. Skincare experts and influencers alike are boosting its popularity, as retinoids (a retinol is a type of retinoid… Read More

Skin care can be overwhelming with so much information online about do's and don’ts. Many of the beauty and skincare articles with commercial intent encourage over-using skincare… Read More

For many, cold weather will unquestionably lead to dry skin. The immediate impulse may be to moisturize with lotion, but one must determine what his or her skin actually needs in order to co… Read More

Have you decided what gifts to get for the holiday? What about Korean skincare products? We selected 5 best skincare gifts for her. Gift wrapping is included (gift wrapping is a gift from us… Read More

With the weather getting colder, some of us may unfortunately experience chapped lips. It’s one of the worst side effects of dry weather, and chapped lips may burn, sting, crack, or ev… Read More

The pomegranate is one of the world's most ancient fruits. The health benefits of this fruit have been known since ancient times and studies have shown that they possibly lower the risk… Read More

Face masks have become quite popular thanks to its ease of application, affordable price, and instantaneous results. They work by driving ingredients closer and deeper into the skin, in… Read More

Morning puffiness around the eyes is normal and it typically goes away without treatment. However, if you need to quickly reduce puffiness around your eyes,these tried and true home remedies… Read More

Important Difference Between Dry Skin and Dehydrated Skin...and why you need to pay attention! We often use the words "dry skin" and "dehydrated skin" interchangeably, but there is a big dif… Read More