2024-02-08 14:48
Thanks to the collaborative efforts of more than 20 employees of the marketing department we are now proudly recognized as a Meta Media Certified Company.This certification is the highest Me… Read More
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Ppc, Sem & Seo Blog | Internet Marketing Blog | Google Adwords Blog
seekandhit.com/blog
SEO/M blog that covers daily news from search marketing world. Advices and tips. Services included.
2024-01-05 14:52
Thinking about how to even approach this article, I wasn’t really sure if I could retrace my steps of how I started thinking about and exploring the world of digital marketing. The thi… Read More
2023-12-04 08:42
What is code review and how to do it
If you have ever worked in a team as a developer, code review should be familiar to you. However, if you work alone or need a refresher, let’s s… Read More
2023-11-08 17:08
As we recently went through the transition of accounts from Croatian Kuna to Euro, an intriguing observation captured our attention. Compared to the Euro, with Kuna, we had the unique advant… Read More
2023-10-13 08:27
MeasureCamp is an unconference for data, marketing, and digital analytics professionals. The schedule is created on the day, and speakers are fellow attendees. Fun fact: it has been held for… Read More
2023-10-12 13:43
In the world of software development, Docs-as-Code is the practice of managing, writing, and updating documentation using the same tools and methodologies as software development. Inspired b… Read More
2023-09-21 13:49
CEE International Growth Summit 2023
Decision makers from export companies with eCommerce and Lead Generation business models as well as SEM agencies from all corners of Central & Eas… Read More
2023-09-04 12:55
Written by Ivan Knezović and Tonino Kaštelan
Why another async blog
Earlier this year we attended the PyCon Italia, where we had opportunities to witness some really intere… Read More
2023-08-17 07:22
If someone told me last year that I’m going to write blogs, I would tell them that they are crazy. But here I am, after serving for 11 years in the Croatian army, I got a new job at Se… Read More
2023-08-02 09:30
In this post, we’ll take a look at how to query BigQuery data in batches using Python and the bigquery client package. BigQuery is a fully managed data warehouse for analytics on the G… Read More
2023-07-31 15:03
With the leverage of carefully tailored SEM strategy, AI and automation of SEM assets, Kiwi managed to significantly increase the number of bookings during COVID-19 pandemic. The presented a… Read More
2023-07-21 12:21
Understanding user behavior is crucial for any business. Especially so for those that use their website in order to sell products and services and want to optimize that particular channel fo… Read More
2023-06-19 11:28
Over the years, we’ve attended several MeasureCamps held across Europe, and each one has been a great experience, and not just workwise. This year, we had the pleasure of visiting Cope… Read More
2023-05-05 08:02
My journey as a developer started back in high school when I caught the coding bug, and since then, I’ve faced many challenges, but also many successes. You will see the impact of a go… Read More
2023-05-02 14:12
When a client achieves outstanding results, there is often a tendency to strive for even greater success, whether it be in sales, leads, or impressions. In performance marketing, the prevail… Read More
2023-04-18 07:29
Picture this: it’s 2am, and while my teammate Iva rapidly types away on her laptop, I’m struggling to stay awake in a comfy armchair, dozing off between sips of coffee.
We&rsq&hell…Read More
2023-03-01 12:39
Are you tired of guessing which pages your visitors will visit next? You want your visitors to tell you what they want? Why don’t they convert? Well, have no fear, because Google Analy… Read More
2023-02-21 13:24
As explained in our last article, when the project’s requirements go beyond those included in the original plans, without any permissions and authorizations, the project enters into Sc… Read More
2023-02-15 13:39
Imagine this: you are working hard on your project, you are right on time with your deliverables and milestones, and all of a sudden you get an email that the client cannot implement their p… Read More
2023-02-09 10:32
You are putting all your eggs in one basket If you aren’t segmenting your customers based on RFM.
We have a cheat guide that explains what you need to know about RFM segmentation… Read More
2022-12-21 09:19
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A famous quote is always a good way to start an article, and this one seemed like… Read More
2022-12-13 08:06
How did this story start? It seemed fun to take a little trip down memory lane in the most romantic sense possible. To me, it meant remembering all of the programming related technologies th… Read More
2022-11-30 12:45
What should I learn to boost my Data analytics game in Marketing?
Google has some tips and tricks to uplift your processes and techniques.
With SeekandHit being one of the leadin… Read More
2022-11-24 13:14
Custom variables are, as Google documentation neatly explained, variables that you can attribute to the conversion event and enrich your data.
Custom variables can be highly beneficial wh… Read More
2022-11-14 12:30
A lively community of digital marketing enthusiasts – that’s how you could describe the SeekandHit marketing office staff. Alike in many things, yet also different in a lot &ndas&hell…Read More
2022-10-17 08:18
One of the most popular trends today is to be “data-driven”. But what does that mean? It means that you make your strategic business decisions using the data you collect, or pay… Read More
2022-10-14 08:55
Hi reader, my name is Iva, and I have been a Junior Digital Marketer at SeekandHit for the past five months.
As lately some new faces have joined the company (and more will join soon) we… Read More
2022-07-15 13:05
Keeping up with the ever-changing circumstances of the digital market isn’t always easy, but certified learning programmes make it easier. Gaining a certificate as a proof of knowledge… Read More
2022-06-10 11:46
A few years ago, in the times before machine learning & smart bidding, ads AB testing was simple (or at least we thought so); you would take an ad copy focusing on price & confront i… Read More
2022-04-12 10:46
Google is sunsetting the AdWords API on April 27, 2022. With it being right around the corner, my gut is telling me we’re not the only ones who are competing with the deadline to m… Read More
2022-04-08 06:55
The national communications festival “Dani Komunikacija”, also known as the DK Conference, took place at the eye-catching design hotel Lone in Rovinj from March 31st to April… Read More
2022-03-14 13:23
We’re proud to announce that we are a part of only 3% of businesses in the world that have had this privileged badge since 2008.
What does it mean for the average clien… Read More
2022-03-14 13:23
We’re proud to announce that we are a part of only 3% of businesses in the world that have had this privileged badge since 2016.
What does it mean for the average clien… Read More
2022-01-31 12:33
Writing documentation is usually not the first thing that comes to your mind when implementing changes or thinking about new features. Sometimes you will even get a few dirty looks. Howe… Read More
2021-12-01 09:16
You are a practitioner in a digital industry, where data is a vital element to you or your organization. Most probably you or your company’s management encounter situations where y… Read More
2021-09-17 09:34
Long time no conference, sadly. These past two years have been a lot sadder and I’ve felt isolated at times because of online communication. Some conferences were giving it a go an… Read More
2021-07-28 11:43
We’re proud to announce that we just became a part of the Dall organization!
Dall is an international alliance of strategic, ambitious and independent partners of hand-picked, top… Read More
2021-06-16 07:05
Let’s start this off with a list:“How did the hell did I pass the interview process”“The people here are much smarter than me”“I’m not an _inser… Read More
2021-03-24 08:36
The other day we were preparing for a release of the new feature, which contained the onboarding of the user. This is quite an important feature since it was meant to onboard and convert… Read More
2021-01-28 11:07
First, let me give you a little intro.
The new version of Google Analytics came out in October last year, and if you want to learn a thing or two about it, stick around, you’ve com… Read More
2020-12-21 08:21
Lead generation is a type of campaign that allows you to collect leads directly on Facebook through a form. Since the user doesn’t even have to leave Facebook, the conversion proba… Read More
2020-12-02 09:28
Save the date (December 10th) and enroll in a free webinar we’re organising with Google.
For many B2Bs, the market expansion is a synonym for a nightmare. Poor market knowledge, si… Read More
2020-11-17 14:33
Most advertisers nowadays are looking up to use an automated approach with a smart bidding solution to seek better results on different advertising networks and ways to accomplish goals… Read More
2020-11-16 10:27
Ads attribution is one of the most confused and least understood topics in advertising. Facebook certainly makes it difficult for advertisers to work because, in addition to a large numb… Read More
2020-10-27 14:47
Pretpostavljam da se poneki među vama pitaju zašto bi oglašavao na svoj brand kada ću ionako korisnika koji ga traži dobiti preko organic rezultata. Možda v… Read More
2020-10-27 10:55
Every good story begins with a proper introduction. Hi, my name is Bruno and I’m an economics graduate. At the time of my graduation, I didn’t have a job and I haven’t… Read More
2020-09-23 09:15
Što besplatna dostava znači za kupca? Kupci su sve kompleksniji, žele od Vas izvući maksimum za svoj novac i u nizu web shopova koji nude isti proizvod po istoj cijeni… Read More
2020-09-11 06:31
Ukoliko ste zadnjih dana radili u Google Ads sučelju, sigurno ste primijetili kako se u segmentu notifikacija ističe najnovija vijest od strane Googlea – ograničiti … Read More
2020-08-19 11:31
Google Ads računima može pristupiti svatko tko ima pristup odobrenom Google računu (poznaje lozinku) te na taj način biti upoznat sa svim podacima za oglaša… Read More
2020-06-24 05:05
If you are interested in finding a way to make money, I strongly recommend that you consider selling your documents for sale. It is the one of the quickest and simplest ways to make money on… Read More
2020-06-23 20:47
Welcome to wiki This is your first post. Edit or delete it, then start blogging! Read More
2020-06-17 14:08
Krenimo od početka :) Kad prijatelju, osobi koja s oglašavanjem nema nikakve veze, spomenete tražilicu Bing, vrlo je vjerojatno da ćete dobiti komentar “Za… Read More
2020-05-22 12:39
Primjerice, uzmimo u obzir korisnika koji je prvi put pronašao određenu web stranicu tako što je tražio nešto na Googleu i kliknuo na oglas, ali nije se… Read More
2020-05-14 08:53
Interakcija usera s tražilicom je iznimno važna kako bi oglašivači saznali što se pretražuje i koji su trenutno zastupljeni trendovi, međutim, u… Read More
2020-04-30 09:57
Donositi važne poslovne odluke bez ispravnih podataka je originalni recept za katastrofu. Kao i sve ostalo ni digitalni marketing nije nikakva iznimka. Neovisno o namjeni i veli… Read More
2020-04-24 13:27
Da, dobro ste pročitali Google je odlučio podijeliti 340 milijuna oglasnih kredita malim i srednjim poduzećima kako bi im omogućio da ostanu u kontaktu sa svojim kupcima… Read More
2020-04-24 13:27
Da, dobro ste pročitali, Google je odlučio pomoći s 340 milijuna oglasnih kredita malim i srednjim poduzećima kako bi im omogućio da ostanu u kontaktu sa svojim… Read More
2020-04-16 16:12
Svaki objective ima smisla ovisno o tome što želite postići. Facebookov algoritam, koji pomaže dostizanju ključne metrike objectiva, se iz našeg isku… Read More
2020-04-03 12:03
Iako je većini tvrtki home office donedavno bio potpuna nepoznanica, mi smo već godinama primjenjivali taj način rada. Bilo da se ne osjećamo baš, imamo pre… Read More
2020-03-27 12:12
Razdoblje je karantena, obustave većine industrija i općenito potpunoj izmjeni shvaćanja normalnog života, kako osobno tako i poslovno. Pandemija Corona virus… Read More
2020-03-18 11:06
Kao agencija sa višegodišnjim iskustvom u upravljanju digitalnim kampanjama, gotovo sa sigurnošću možemo reći da je koronavirus najteže razdob… Read More
2020-02-12 11:49
Svaka dobra priča započinje s upoznavanjem. Bok, moje ime je Bruno i diplomirao sam ekonomiju u Splitu. U trenutku kada sam diplomirao nisam imao posao i svaka… Read More
2020-01-29 09:09
Unatoč činjenici da Google prikazivačka mreža (u nastavku GDN) može dosegnuti velik broj internet korisnika, postoje manje display mreže kroz koje… Read More
2019-11-05 12:14
Zašto MeasureCamp? Zato što su ga preporučile kolege. A, osim toga, MeasureCamp nas je kupio svojom pričom – besplatna konferencija na kojoj svatko može bi… Read More
2019-09-25 13:47
Kao i svake godine, Deloitte Global objavio je ljestvicu 500 najbrže rastućih tehnoloških tvrtki na području Europe, Bliskog Istoka i Afrike (EMEA) Read More
2019-07-03 12:41
Measure Camp je jedna od najbrže rastućih konferencija u svijetu. Od 2012. kada je održan prvi Measure Camp u Londonu, na kojem je prisustvovalo 120 ljudi do danas kada broji… Read More
2018-04-17 05:56
HOWtoWOW je ciklus interaktivnih radionica na temu tržišnih komunikacija. Međunarodni stručnjaci se već šestu sezonu skupljaju u prostorima HUB385 i dijele… Read More
2018-04-16 13:45
Nagradu u kategoriji "Best search" osvojili smo za rad na oglasnim kampanjama za klijenta Bike.hr, koja je u konačnici projektu osigurala porast prihoda od oglašavanja za 118%, t… Read More
2018-03-08 08:59
Prošli tjedan smo sudjelovali na događanju koje je Google organizirao ekskluzivno za odabrane agencije iz srednje i istočne Europe, te kao jedini predstavnici iz Hrvatske Read More
2018-03-06 10:08
Po defaultu se oglasi u Google AdWords kampanjama prikazuju u sve sate i dane, pon-ned 0-24 (naravno pod uvjetom da postavljeni budžet i rank oglasa to dozvoljava). Ponekad nam tak… Read More
2018-02-12 16:04
U suradnji s Googleom, 08. veljače smo organizirali interaktivnu konferenciju o važnosti digitalnog marketinga u turizmu. Pročitajte i pogledajte kako nam je bilo! Read More
2018-02-12 12:36
Od PPC laika do dinamičnog okruženja s agilnim metodama - što se sve može naučiti i kako izgleda tromjesečno pripravništvo u digitalnoj marketin&scaron&hell…Read More
2018-02-01 12:12
Što je Impression share? Impression Share ili Udio pojavljivanja postotak je pojavljivanja vaših oglasa u usporedbi s ukupnim brojem pojavljivanja koja su vaši oglasi mo… Read More
2018-01-25 11:16
Google Display mreža (Google Display Network) predstavlja izvrstan način dosega velikog broja korisnika i podizanja svijesti o brandu. S više od dva milijuna web stranica i… Read More
2018-01-15 10:03
Ponovno zapošljavamo! Širimo tim, tražimo nove kolege koji bi nam se pridružili na razvoju softverskih rješenja i u radu s klijentima. Trenutno je otvoreno vi… Read More
2017-12-15 09:40
Znamo da je mali šok, no SeekandHit je ušao u svoju 10-tu godinu! Povodom tog događaja, organizirali smo proslavu jer — samo se jednom ima deset. Pročitajte i p… Read More
2017-11-08 09:45
Posjetili smo jubilarni 10. Weekend media festival u Rovinju. Festival se kao i do sada održavao u prostorima bivše tvornice duhana Rovinj. Bogat sadržajem, predavanj… Read More
2017-07-24 07:58
Facebook Blueprint certifikati osmišljeni su kako bi omogućili isticanje mnogobrojnim agencijama i pojedincima koji nude usluge oglašavanja na Facebooku. Saznajte kako ih… Read More
2017-05-05 09:03
Ponovno zapošljavamo! Širimo tim, tražimo nove kolege koji bi nam se pridružili na razvoju softverskih rješenja i u radu s klijentima. Trenutno je otvoreno vi… Read More
2017-05-03 10:45
I ove godine smo pozvani na Travel@Google konferenciju u Dublin, a u odabranom društvu smo se ponovno našli kao jedna od ukupno dvije agencije iz Hrvatske. Pročitajte vi&s&hell…Read More
2016-06-28 09:57
Google je odlučio proširiti svoj partnerski program uvođenjem nove klasifikacije za agencije koje upravljaju značajnijim portfeljem oglasnih kampanja i ostvaruju odli… Read More
2016-05-19 09:14
Google nas je pozvao u Dublin na ovogodišnju Travel@Google konferenciju (specijaliziranu za profesionalce digitalnog marketinga iz svijeta turizma). Konferencija se održala u Goo… Read More
2016-05-19 08:17
Google nas je pozvao u Dublin na ovogodišnju Travel@Google konferenciju (specijaliziranu za profesionalce digitalnog marketinga iz svijeta turizma). Konferencija se održala u Goo… Read More
2016-03-03 15:27
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 22.02. do 28.02.2016. Google Adwords Utjecaj promjene na Google search o… Read More
2016-03-03 15:27
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 22.02. do 28.02.2016.
Google Adwords
Utjecaj promjene na Google search o… Read More
2016-03-03 15:27
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 22.02. do 28.02.2016.
Google Adwords
Utjecaj promjene na Google search o… Read More
2016-02-23 14:18
Ponovno zapošljavamo! Širimo tim, tražimo nove kolege koji bi nam se pridružili na razvoju oglasne platforme i u radu s klijentima. Trenutno su otvorena 4 radna mjes… Read More
2016-02-22 11:22
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 15.02. do 21.02.2016 Read More
2016-02-22 11:22
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 15.02. do 21.02.2016.
Google AdWords
Kako dešifrirati bidding sch… Read More
2016-02-22 11:22
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 15.02. do 21.02.2016.
Google AdWords
Kako dešifrirati bidding sch… Read More
2016-02-18 11:21
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 08.02. do 14.02.2016.
Google AdWords
Google poboljšava zaš… Read More
2016-02-18 11:21
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 08.02. do 14.02.2016 Read More
2016-02-18 11:21
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 08.02. do 14.02.2016.
Google AdWords
Google poboljšava zaš… Read More
2016-01-19 16:54
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 11.01. do 17.01.2016.
Google
Promjena u Googleovom glavnom ranking algor… Read More
2016-01-19 16:54
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 11.01. do 17.01.2016.
Google
Promjena u Googleovom glavnom ranking algor… Read More
2016-01-19 16:54
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 11.01. do 17.01.2016 Read More
2016-01-13 10:32
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 04.01. do 10.01.2016.
Google AdWords
Na što obratiti pozornost ko… Read More
2016-01-13 10:32
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 04.01. do 10.01.2016 Read More
2016-01-13 10:32
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 04.01. do 10.01.2016.
Google AdWords
Na što obratiti pozornost ko… Read More
2015-12-22 12:03
U nastavku pronađite zanimljivosti i novosti s poznatih blogova iz svijeta digitalnog marketinga za razdoblje od 14.12. do 20.12.2015 Read More
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