While buyer personas (user personas) are an established concept in broader B2B marketing discussions, it has taken on new life in recent years. The shift organizations are making to a digital marketing strategy coupled with innovation in technology (should) allow Internet marketers the ability to deliver effective content marketing campaigns across segmented audiences or targeted groups.
Developing B2B Buyer Personas can be an essential part of this, since understanding the goals, needs, and limits of a buyer are important to crafting the right content needed for SEO and social media marketing. This column takes a look the development of buyer personas for B2B marketing and the impact SEO professionals should have on the process.
Read the entire post on Search Engine Land.
This post first appeared on Cape Cod SEO - A Search Engine Optimization Blog O, please read the originial post: here