Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular.
According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content Marketing Institute, B2B marketers are spending 33 percent of their marketing budgets on content marketing, up from 26 percent last year. 91 percent of B2B respondents were engaged in content marketing in some capacity. In other words, if your organization is not invested in content marketing, you are well behind the curve in today’s B2B marketing environment.
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility.
Read the entire post on Search Engine Watch.
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