There are quite literally hundreds of Marketing Automation tools available to B2B businesses these days, and there are more than a few potential partner companies willing to help you make the most of them. Each platform and each company have different skills and qualities to offer you, so before you make an investment, take some time to thoroughly research the service before you sign up.
We find it helps to write a list of questions to ask a Marketing automation company in a face-to-face environment. Having a chat with a real human being face-to-face is far more revealing than speaking to an adviser on the phone or by email; as by doing so you can see how you will relate to the people helping you with your marketing.
The following are five questions we recommend you ask a marketing automation company before deciding to work with them: