Is it convincing to show up the struggle of Twitter in its timeline?
But, when you go on for a research, you will explore that money flow of business promotion strategies on Social Media are going directly into Facebook and not on Twitter. The reality behind the fact is the user base of Facebook, which is becoming stronger day by day.
Here you can check suggestions that can help twitter get the pulse of success:
Focusing On Advertising Revenue
In early 2016 Facebook as well as Twitter released their revenue data on advertising. Even though twitter claimed an increase in its ad revenue, it didn’t make any sense for those who are exposed to the Facebook’s ad revenue of $6.24 billion.
This report made them a real struggler in the social media platform, where its competitor is 10 times better performing, without any possible sign of negativity. The investors are too much bothered about this data, as well as the value earned by a Facebook share dictates a far better optimism. So inputting more on Twitter ad journey is very much important, in this scenario of investor drilling up its bitterness in advertisement revenue.
Strengthening User Base
Again if we compare the user’s percentage on Twitter to Facebook, the data may drag down your expectations too much. This is because the fiercest competitor Facebook is holding a billion numbers of users and whereas the twitter figures are around millions. Apart from weak user base, the range of inactive users is also shocking. So it’s time for twitter to refresh their tactics in refreshing more active users thus grabbing back the revenue impressions.
Fighting the Harassment
The brilliance of the twitter is something that cannot be compared with any other social media. It roll on the true human impulse, which at times struggles the phase of opinion negotiations. Human desires that are likely to hide out on folds can be powerfully presented on public platform. In fact Twitter can be different for its purpose of discovery and grow more powerfully if it could make up the inactive user percentage.
Taking the Risk of Acquisition
Merging or getting acquired can be a big plan for Twitter to move better focused on the social media. Facebook and Instagram, there acquisition strategy can be taken as very good work plan that hopefully end up with best win. This will even help them in imitating safely, and merging both technologies for a better result.
Anyhow it would be better if Twitter, take the effort to overcome the issues that are somehow making it under-perform with its main competitor Facebook. The acceptability nature of the Facebook to work together with Instagram and now freshly with WhatsApp is the best example for a potential integration. It is true that most of the platform has a specific range of issue which through intelligent negotiations can be solved out. For Twitter it’s high time, for an intent-driven search that pop-up the budding issues and lagging attributes from the point of user.
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