Mobile Apps have become a significant part of our lives. From shopping to hiring a cab, to booking a table at a restaurant or for any other sort of service, we depend on Mobile apps.
Here are some stats that illustrate the increasing popularity of mobile apps -
- According to BI Intelligence report, in the year 2014, sales through mobile phones increased 48%.
- Another report by comScore states that in July 2014, 60% of web traffic for the top retail websites in the US, came from mobile devices.
- At present, E-commerce sales in the U.S. through mobile devices are expected to increase from 22 percent to 27 percent by 2018.
Hence, there is no denying the fact that the importance of mobile apps is increasing tremendously and will make them a ubiquitous presence in the coming days.
To make the best use of mobile apps for business purposes, it is important to stay updated about the latest trends in mobile apps development.
Here are some latest app trends that developers should know so that their client’s business can survive the market competition-
High-End Mobile App Security
Reports of hacking and information leaks from mobile apps have caused grave concerns regarding security. According to Gartner.com reports, by the end of 2016, 1000 global companies will store their customer information in the public cloud. This is something that developers need to seriously consider and develop high-end secure apps in coming future.
Cloud Driven Apps
Development of cloud driven apps in 2016 will bring a great change in the usage of mobile apps. The cloud storage allows the users to share any file, screenshot, screencast, links readily and more quickly.
According to skyhighnetworks.com (a cloud security company), 7.8% of users are using cloud computing apps to access data from multiple mobile devices. By the end of the current year, this number is likely to increase significantly.
Moreover, experts at Gartner.com have observed that more and more companies are moving their ERP applications on cloud in 2016 and at least, 30% of service-centric companies are likely to move their majority of ERP applications to the cloud.
In-app advertising is becoming more popular day-by-day due to increase in mobile platform online shopping. This helps businesses increase their customer base by showing their ads in apps.
Developers need to create ads that attract customers and are not annoying, intrusive, or misleading.
Internet of things (IoT)
Internet of Things is already a big thing and expected to grow even more. According to TechNavio, IoT market is expected to increase 31.72 % from 2014 to 2019.
Gartner also says that revenue generation will exceed $300 billion in 2020 for IoT product and service suppliers. So, developers need to pay attention towards Internet of Things while app development strategy.
Conclusion - To remain ahead of the curve in the coming future, make sure to stay on top of these Mobile App Development trends!