Although seasonal advertising is useful for dragging consumer’s attention, Super Bowl remains the prime time for the advertising platform. The NFL’s Super Bowl seems to put people together for not just watching football, but, also for drawing interest over the commercial advertisements that are being telecasted during the match sessions.
With the super bowl ads, companies are driving more brand influence with commercial ads. Marketing professionals are much busier now in indicating the advertisers about what’s working fine and what not.
The Super Bowl 50 ads of this year seem to bring a great reminder that creativity, fun, gossip, curiosity, humor are great tools for creating a compelling impact to the audience and to show the power of broadcasting.
Many companies spend from $5 million and work for about six to seven months for just a 30-second video ad.
This is not only something that deals with time and money, but also the right strategy that works to market the right products and showing its value to the customers. So, how can you make the best of it to help your brand reach the global audience? Here are a few marketing tips to try out!
Release Ads Prior to the Event:
Almost 50 advertisers have released their ads online before the event’s launch. YouTube says brands that release their ads or ad teasers before the event receives twice the popularity than the advertisers those who wait for the event.
Try Something Different:
Many of the advertisers like Hyundai, Toyota have done really well with commercial ads that has comical edge. So, in order to give a good chance to your brand, make sure you try something different rather than going with usual traditional advertising.
Update your Digital Marketing:
If you are a small business, or startup tech company, this is a great time to reach out to the consumers! Start by updating your social media pages, sponsored posts based on discounts for Super Bowl, email marketing campaigns, new landing page to showcase all of your Super Bowl offers and timely deals.
Create a Trend:
Like how the big brands are using separate hashtags to popularize their brand, you must take time to try something creative. For example, as of now, the Twitter hashtag of Mountain Dew – #Puppymonkeybaby has been used 65,000 times on Twitter. And, obviously the emojis are ruling the world’s best microblogging community. Create contests and encourage people to use your hashtag to increase your brand popularity.
Don’t Re-Air Ads:
You must make sure you do not use the old ads, or the ones that has not grabbed the audience’s attention over the previous time. Try to avoid using the same ads those have already been on TV and did not work out well.
Watch out some of the best Super Bowl Commercial Ads of 2016:
# Doritos Dogs
# Marmot Mountain: Love the Outside
# Wix.com – Kung Fu Panda Discovers the Power of Wix – #StartStunning
# Audi R8 – Commander – Extended Cut
# Avocados From Mexico –#AvosInSpace
You must increase your ability to storytelling since this is a generation where people love stories and the facts around it! So, good luck if you are planning some big commercials for such kind of events to build your brand popularity.
The post Super Bowl 50 – Big-Game Advertising Marketing Tips appeared first on ZuanSEO USA Blog.