Despite being the newest service among the likes of Facebook, Twitter, and Instagram, Snapchat has become the fastest growing social network in the last 4 years. What started out as an “ephemeral” messaging app, the platform’s 4-year growth is impressive with its 200 million active users and counting. Snapchat is also an excellent platform to experiment on your content. Your brand doesn’t have to be in the app’s Discover feature to build a creative snap. Let us shine a light at three brands that are slaying outstanding content on Snapchat and learn how you can be as creative as them.
NBA: Exclusive Behind-the-scenes Access
Sports teams can create so many content on Snapchat. In the NBA, they show pre-game routines of some of their finest superstars in the league in real-time or within 24 hours. When you give fans, who are passionate about the game, an inside look at their favorite team, the NBA can go beyond the game with unique content they can’t find anywhere else.
Following suit to this kind of Snapchat marketing, your brand can allow its audience a behind-the-scenes access to your company and its operations. Provide Snapchat users with exclusive, ephemeral content that will leave them wanting for more.
DJ Khaled: Major Keys to Success
Record producer and hip-hop mogul DJ Khaled has been entertaining old and new fans with his hilarious and inspirational content, ranging from “mogul talks” to riding with him through the journey of more success. His positive outlook and accessibility has made him the “King of Snapchat”.
Major key alert: entice and excite your audience by letting them know you are working on something new. Whether your brand is crafting something innovative or imparting inspirational content, use the fleeting nature of Snapchat to tap into the curious sensibilities of your audience. Don’t be afraid to be evangelical and to create content that inspires and encourages others to be successful. The more they can relate to your brand through positive brand messaging, the more they will engage in your snaps.
CoverGirl: A Digital Campaign Makeover
The Canada-based cosmetics brand utilizes Snapchat to direct users to their web content. CoverGirl uses SnapChat to get their users involved with their existing digital content on other social media platforms.
In your next digital strategy, why not include Snapchat as one of your social drivers towards your website and other social platforms? Consistently use the app and observe if your metrics improve. This is a great way of finding out if your brand can pull off campaigns in Snapchat.
Other Tips to Take Note
Like in any marketing strategy, research what your competitors are doing on Snapchat and find out what kind of content your market is interested in. Decide what Snapchat can do for your brand so you can set goals and track what your business wants to achieve. Don’t forget to promote on other social media platforms about the content that you are also posting on Snapchat. Lastly, because of its transient nature, content on Snapchat should always be updated. Post snaps frequently, so users always have your brand on their radars.
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