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Website Analysis, your very first step

In your SEO process your first step will be website analysis. I think you have to know the website very well for doing the optimization process properly. Are you surprised???? I know that you are very much familiar with your website. But I will say it again.. Now there are some facts that you have to check

1. Is your HTML code W3C validated?

2. Is your website search engine friendly?

3. What is the average load time of your site?

4. Do you check your site in different browsers?

5. Is your site working properly in various resolution?

I can increase the list if I wish. So don't be surprised. If you have a website and you want to make a good business with that then you must check these factors. I think this as a battle or a football match. At first you have to know your team's strength and weakness. You must know your players' average speed, their skills, their ability etc etc. After knowing all these things you can set a game plan for your upcoming match. We don't know what the result will be but if I have all the data of my team then I can be well prepared for the match. if we consider SEO is a match then we must know our website very well to get the top rank. If we know our weaknesses we can cure it and in the mean time we just focus on our strength. I have already mentioned some topics to check. Now some other things that you have to consider...

1. How many broken links you have? If there is any broken link then remove it or cure it.

2. What is your website's main theme? Little confusing, right? Theme means what does your website do? Which product you want to sell or which type of information you provide. Suppose you are selling gift items through your website. Then your website is a gift portal. But you chose your key word like "cheap chocolate" instead of "gift chocolate". It seems you sell chocolate not gifts. And your keyword should not touch your theme. So if you optimize your site by "cheap
chocolate" then search engine can get the right theme of your website. As a result you probably don't get the right business which you deserved.

3. You must build a well internal link structure in your website so that your pages are binded altogether.

4. What are your main products and what are your advantages as compared to others?

5. Know your popular page which is visited most and focus them properly.

6. Make a good content to convert your traffic into your revenue.

And I think you must know too many things about your website. So to start the optimization read your website properly. Ask him that is there any pain or injury he have? If yes then cure it. Remember, injured leg can not win the race.

This post first appeared on SEO-the Journey, please read the originial post: here

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Website Analysis, your very first step


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