Creating new content Marketing materials from scratch is hard work. Having worked in the content marketing department here at SEO Advantage for several years now, I know this fact all to well.

Putting in the necessary work to develop a high quality piece of content requires a great deal of time and effort, from topic generation to research to writing to editing and promotion. Throughout the process, numerous team members may be involved – copywriters, social media marketers, designers, SEO strategists, etc. When all is said and done, strong content can turn out to be quite the investment.

Thankfully, the concept of recycling old or existing content – a technique commonly called “content repurposing” – can help businesses grow their site’s copy more efficiently and get more bang for their investment buck.… Continue Reading