Have you ever experienced a situation where you and a group were offered two options, and you were surprised that more people didn’t choose the option you assumed would be the consensus? If so, you’ve experienced the False Consensus effect, and it can actually be a huge roadblock to your link building efforts if not taken into consideration.

What is the false consensus effect?

The False consensus effect is often the result of  what psychologist refer to as an availability heuristic, a “mental shortcut that relies on immediate examples that come to mind.” In otherwords, an availability heuristic brings relevant information to the forefront of your thinking based on situational information about a given topic.… Continue Reading