“We should start a blog.”

If your Business earned a nickel every time someone on the marketing or management team said this phrase, you’d probably be the head of a Fortune 500 company and sipping mimosas on your private yacht in the Caribbean.

Okay, well maybe you don’t think about Blogging quite that much, but the point is that starting a business blog commonly falls into the category of good ideas without follow-through – just like those pesky New Years resolutions.

An estimated 40% of US companies use blogs for marketing purposes, meaning a majority of businesses still aren’t blogging.

If you are one of these companies, then this article is for you.… Continue Reading