White Hat Seo refers to the use of ethical optimization strategies, tactics and techniques that solely focuses on human audience and follows all search engine policies and rules. For instance, any website that’s optimized, but still focuses on the organic ranking and relevancy is considered to be optimized using various white hat SEO practices. Some examples include in-depth keyword analysis, backlinking, and writing high quality content for human readers White hat SEO is preferred by online businesses that are in for long innings and want to make suitable changes in their website and online marketing strategy to improve their online
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