2016-03-19 18:53
MarketingToday has a short article on an annual CPC trend.Search marketers know that the holiday season is the busiest - and can be the toughest. Average CPCs are higher than usual during t… Read More
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Sem Report - Search Marketing News, Articles, And Opinions - Search Marketing Blog: News, Articles, And Opinions Blog
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SEM Report provides an intensive look at the Search Engine Marketing industry. Read news, articles, and opinions about the latest trends, statistics, and information affecting SEM.
2016-03-19 18:53
There is an article on Pay Per Click Analyst discussing some different verticals to try in a PPC campaign.With the bigger engines starting to get into a big fight against each other, the sma… Read More
2016-03-19 18:53
Have you been noticing your PPC costs going up? With Google's new ad changes, many advertisers are having their once stable campaigns get tossed around more than a young child's playtoy. W… Read More
2016-03-19 18:53
It looks like Yahoo! Search Marketing is displaying different numbers of ads at random times on their content network - most likely to find out what the optimal number of ads to show on a co… Read More
2005-08-24 23:32
Many search marketers only look at online results and metrics, but there is more to search than just analytics.CMO Magazine has an article that talks more about the importance of external fa… Read More
2005-08-23 23:57
July numbers are in: Yahoo! and MSN are up while Google's market share falls says ComScores latest report.Total searches reached 4.8 billion, an increase of 22% from the previous month. Mark… Read More
2005-08-22 23:23
It looks like Craig's List is about to get some more competition. Google and Yahoo! are looking to get into the Classified business. There is an article on The Courier-Mail talking about th… Read More
2005-08-20 20:13
There is a short article on Seth Godin's blog about how clueless marketers still are. How can you keep from becoming a clueless marketer? Follow a few simple steps.1. Don't Always Follow th… Read More
2005-08-20 02:59
Do a search on Google for the word "Microsoft". What do you get as sponsored results; ads for ink cartridges, online schooling, and credit cards. The new bidding policies have allowed adve… Read More
2005-08-20 02:47
Webmaster World has some posts with strategies for the new AdWords structure put into place a few days ago. The two strategies in the original post by eWhisper look well thought out and sho… Read More
2005-08-18 23:43
There is a post on SEW announcing Yahoo's plan to introduce a new structure for Yahoo! Search Marketing. It will have a similar feel to Google AdWords. Say goodbye to viewing bids and say h… Read More
2005-08-18 23:41
The new bid structure recently implemented by Google is already starting to affect pricing and account metrics. Doing searches for general keywords yield more advertisements and it is big c… Read More
2005-08-18 23:17
If you have been following the news, you would have heard that Google was sued by Geico in a trademark infringement suit. Basically, Geico was trying to get Google to stop selling trademarke… Read More
2005-08-17 23:00
Tracking behavior of users is important in all aspects of marketing. This information can also be used to assist in making the most of search campaigns.Sally Falkow has a brief article on w… Read More
2005-08-17 22:51
Old "on hold" and "in trial" keywords1. Run a Report to find all "on hold" and "in trial" KWs in your account (use dates prior to August 16)2. Review all “on hold” or “in t… Read More
2005-08-16 23:31
If you take a look at your AdWords account, you may notice that their new keyword status changes have been made live.Advertisers should be shortly see if these new changes will have a signif… Read More
2005-08-16 23:07
Search Engine Roundtable points out complaints on SEW forums that ads listed in Yahoo! Content aren't as efficient as they once were.Now that Yahoo! has opened its network to include the pub… Read More
2005-08-16 02:50
We reported in a previous article that News Corp., a news powerhouse, was in advanced talks to acquire a search engine.The LA Times is now reporting that their eyes are set on Blinkx, an eng… Read More
2005-08-16 02:47
Search engine marketing is being touted as a revolutionary way to advertise and be able to account for each dollar spent and gained.Campaigns for many companies can consist of hudreds of tho… Read More
2005-08-16 02:18
Ask Jeeves has officially opened its doors to everyone. Go here to get to their site and learn more details Read More
2005-08-16 01:36
Inc.com has an interesting article on the future of advertising.Measurement. Marketers are seeing how using metrics online is giving more meaning to statistical data and ad spend. It also… Read More
2005-08-12 22:25
"Murdoch said News Corp. plans to create an Internet portal and is in advanced discussions to acquire a controlling stake in a search engine, which he declined to name." - SmartMoney.comThis… Read More
2005-08-12 03:47
How can you increase your CTR, increase targeted leads, decrease CPC,and decrease your spend? Adding negative keywords to your campaign.Inside AdWords has a short article with two short tips… Read More
2005-08-12 02:28
Session 1'Tis The Season Measuring Success Overview Organic Listings ForumBusiness To Business TacticsAd Copy & Landing Page ClinicSession 2Shopping Search Tactics Measuring: The Time Wa… Read More
2005-08-12 00:30
It looks like Google has been able to keep and even grow its market share in regulary web searches, but still can't overcome Yahoo! in local search who had 4.4 times more visitors to its loc… Read More
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