2006-08-08 16:46
So it's the biggest and most exciting event of the search engine year. It's based just a few miles from both Yahoo's and Google's headquarters. And it headlines some of the most fascinating… Read More
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Thoughts From Web Certain's Andy Atkins-krüger Blog
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Search engine marketing blog and thoughts on the industry and client matters from Andy Atkins-Krüger
2006-02-27 20:07
IAC Chief Executive, Barry Diller, owner of “Ask Jeeves” unveiled the new Jeeveless “Ask.com” at the search engine strategies conference in New York stressing that As… Read More
2005-12-15 00:08
There may only be room for one winner in the battle of the titans which will soon break out in the search market. MSN and Google, antler to antler, have been eyeing each other up for the las… Read More
2005-12-14 21:34
The great question of the age is what percentage of your marketing budget do you spend online? The IABUK’s survey said last month that online marketing spend now represents 5.8% of tot… Read More
2005-05-27 15:25
A very good friend of Web Certain's has managed to get himself nominated as one of the best 'Blogs on online marketing' - something with which we'd heartily agree.We recommend taking the tim… Read More
2005-05-25 15:26
Recent reports on broadband penetration worldwide are embarassingly bad for the UK. For the country which leads the world in web marketing, according to certain statistics such as web spend… Read More
2005-05-18 18:25
The German organisation Seekport has moved its UK search engine out of Beta. Seekport launched in the UK in December and claims to offer more UK-oriented results - partly thanks to a team of… Read More
2005-05-18 08:19
Danny Sullivan at Search Engine Watch has announced the new SMA-UK committee in his blog.
SMA-EU Formally Launches; SMA-UK Names Executive Committee Read More
2005-05-10 12:06
The British Government is not the only one carrying out elections at the present time. The Search Marketing Assocation UK has held its own election for the first committee fully chosen by th… Read More
2005-05-06 10:25
It has to be said that the UK election does appear to have affected decision-making. Studying our tracking across many UK web sites, it would appear that April was seasonally down on activi… Read More
2005-05-04 07:04
Netimperative reports that Espotting is to launch its pay-per-call service in the UK. Running already for some months in the US, the idea is that the web user clicks on an ad and is then pr… Read More
2005-04-29 09:02
Good news for marketers from the CEO of Ask Jeeves, Steve Berkowitz who, following the acquisition of Ask Jeeves by IAC, has announced that the number of 'sponsored links' appearing at the… Read More
2005-04-28 19:33
Couldn't resist this story - the new Pope Benedict 16th no longer needs his old Golf with 75,000 kilometers on the clock. Moving to Rome? Where else would you sell your second-hand Golf … Read More
2005-04-27 13:22
Both Yahoo and Google have launched a facility to check your search history - something people may remember first from A9.Why would Google and Yahoo launch such a service within a week of ea… Read More
2005-04-25 06:53
It's actually been a long time coming and awaited with some keenness - but it's now live and working well. With no warning and just the addition of a line underneath the search box - the loc… Read More
2005-04-25 06:50
Google is moving fast these days - and working hard to protect its business model - by launching new ones. Now, it has announced a new tool which will allow advertisers to target particular… Read More
2005-04-22 15:47
Google has reported its results for the first quarter of 2005 showing a 93% growth on turnover when compared with the same time last year. Total turnover January-March was $1.256 Billion.Th… Read More
2005-04-19 06:14
BT announces its 5 millionth customer for broadband in the UK today - which sounds like a rather large number - but it's not. The UK is somewhat behind the rest of Europe which makes the… Read More
2005-04-12 09:33
Stefan Karzauninkat, Director of Quality from German-based search engine seekport demonstrated a wide range of so-called 'Spam' examples for web site owners to avoid. Many of the examples g… Read More
2005-04-06 06:37
The opening rate of emails has further declined from an average of 38% at the beginning of 2004 through to 33% at the end of 2004 - according to DoubleClick. This decline is largely put down… Read More
2005-03-30 06:14
The UK's Marketing Week magazine quoted me in their recent 'Search marketing' supplement - here's what they said:It is also important to make sure that the brand message in both natural and… Read More
2005-03-29 09:16
Google has announced the purchase of a firm called 'Urchin' which is a well-known web site statistics package used by many companies. What does this mean for Google? Could it be they are exp… Read More
2005-03-24 20:00
Froogle will soon be a fully-fledged shopping comparison search engine in the UK with a new Froogle link appearing on Google.co.uk.Froogle offers the ability to shopping sites to list for fr… Read More
2005-03-23 16:56
At Web Certain, we have been predicting, literally for years, that we should expect to see the emergence of vertical - i.e. sector-specific search engines. AOL is already heading in that di… Read More
2005-03-22 07:54
IAC/InterActiveCorp is putting forward plans to buy Ask Jeeves for $1.8 Bn which would bring yet more hot investment into the search market - reports Clickz.The Chief Executive of Ask Jeeves… Read More
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