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Building a mobile friendly website in 2018

… that will gain visibility with Google, generate quotes, enquiries and phone calls.

After a recent discussion with a potential client about the investment required to develop a new website I left the conversation feeling rather deflated. I couldn’t believe that in 2018 someone was looking for a cheap website – without any comprehension of the amount of work that’s involved.

Mulling over our chat I came to the conclusion that the person probably had no understanding about the development requirements of a modern website – and why would they? In fact why would any business considering a new website be any different? I don’t ever recall seeing a task list.

As web developers, we study continually and implement the ever-changing, best-practice techniques into each new project and continually adapt to Google’s rule changes as a matter of course.

Task list for developing a mobile-friendly website in 2018

NB: This is by no means an exhaustive list and I may have omitted items … but it should provide a clear picture of exactly what modern site design entails.


Before you begin


 Identify where your customers are (local, national, international etc).

Getting started


Select a web developer that comes highly recommended and who will provide a detailed proposal and quote.
 Conduct keyword and competitor research
 Choose a website platform – we recommend WordPress. (Incredibly, almost 1/3 of the Internet now runs on WordPress – approx. 100 million websites).
Create a site map of the content to be included
Write or source content about your business, products & services (min. 300 – ideally 1900 words per page).
Source good quality photographs (at least one per page).
Collate other media assets (videos, pdfs, podcasts etc).
Gather up testimonials & reviews.
Make a list of websites that you like (it’s helpful for your developer).
Provide correct contact details & opening hours
 Provide corporate colours, company slogan and other marketing collateral.

Website development

Set up a robots.txt file to prevent Google indexing the website during development.
Resize, crop and optimise images ( will help if you don’t have Photoshop).
If your images are the correct size this will help you optimise them (

Image Optimisation Tools
Ensure images are given meaningful names (to help with your SEO) and named correctly – don’t use _ between words. (2017 Holden Commodore SV6 Black.jpg is a lot more useful to Google than IMG_3837.jpg)
Add meaningful Alt tags (alternative descriptions) to all website images.
An image sitemap and the use of caption tags also help Google to better understand your content.
Add hyperlinks to your content (both internal and external links) if relevant.
If videos are included ensure that they resize to fit different screen sizes (a container may be required).
If a large Google map is to be included it will require an API key to be generated, installed and verified.
Create a Google Analytics universal account.
Install Google Analytics tracking script or code.
Set up a quote and/or contact form with validation.
Style the form fields for better presentation.
Generate and install a Google reCaptca (anti-spam) API key.
Add the reCaptca code to the contact form.
Create a thank you page or insert a tracking script to measure submitted forms.
Submit form(s) to ensure client receives them.
Install Yoast SEO plugin.
Generate XML site map(s) for pages, posts, images etc.
Review sitemaps – remove unwanted items (eg. Admin pages or shopping cart and checkout if the site doesn’t have a shop).
Create and add a favicon (this is the business logo that appears in the browser tab).
Add social media icons that link to the relevant business accounts.

Google Search, Maps & Voice Assistant – Android mobiles
Google Search & Maps – Desktop PCs
Apple Maps & Siri Voice Search – Apple mobile devices & Macs
Microsoft Bing Search & Maps – Desktop PCs

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Building a mobile friendly website in 2018


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