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Adopt an integrated approach to marketing success

Integrated marketing involves implementing a multi-channel marketing strategy to deliver a consistent message across all platforms in today's highly cluttered marketing environment. 

In today's dynamic business environment, trends, technology and tactics are always changing. This is the reason why, as a marketer, you need to stay up-to-date with new developments and fine-tune your Marketing strategies to remain competitive.


With the advent of multiple marketing channels, consumers are constantly bombarded with marketing messages and content regularly. In such a highly cluttered environment, a sound Integrated Marketing plan and consistent messaging at all touchpoints is crucial for the success of your marketing initiatives. Here’s where Integrated Marketing comes into the picture and helps you break the content clutter.


So, what is Integrated Marketing? In simple words, it is the process of delivering a consistent and relevant content experience to your audience across all channels.


Why an Integrated Marketing communication strategy matters?


The power of Integrated Marketing is enormous. Recent research by Gartner revealed that integrated campaigns across 4+ channels outperform single or dual-channel campaigns by 300%. Hence, amplifying a consistent message across all channels will be the key to your brand's success.


Benefits of Integrated Marketing communication plans


Greater brand visibility

As a brand, you want to get noticed by your potential customers. Search marketing and pay-per-click (PPC) advertising could be two great ways to do this as they raise your brand’s visibility among your target audience. If we look at numbers, 65% of all clicks made by users who intend to make a purchase, go to paid ads.


Increased media coverage

Over an extended period, data-driven PR has proven to be one of the best ways for brands to step into the spotlight. The media is continually looking for new stories. Moreover, providing them with timely news, backed by substantial evidence, will inevitably boost your brand’s visibility in print and online media.  


Clear and constant messaging

For any brand to become successful, having a cohesive and consistent messaging is a must. This is because there's no telling where a consumer may encounter your brand. Therefore, it is crucial to ensure that your messaging is consistent so that the correct brand messaging is delivered repeatedly at various touchpoints.


Integrated Marketing communication in 2019


2019 will be a pivotal year for Integrated Marketing. The year will witness the integration of online, social and mobile marketing in a big way. Till now, marketers have either focused on one or two of the channels of communication. This trend is set to change drastically in 2019. Marketers will have to plan differently to give consistent messaging across these three media sources to enhance their noticeability and ensure success.


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This post first appeared on Digital Marketing Agency In India - Pulp Strategy, please read the originial post: here

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Adopt an integrated approach to marketing success


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