2019-08-26 12:55
When traditional mass marketing started losing steam, marketers felt the need to engage their… Read More
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Digital Marketing Agency In India - Pulp Strategy Blog
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Pulp Strategy, a leading digital marketing agency providing services in realm of social media marketing, search marketing and online reputation management.
2019-08-26 12:55
“You've got to start with the customer experience and work back toward the technology… Read More
2019-08-06 11:13
Doc Searls & David Weinberger
Co-authors, The Cluetrain Manifestos
‘Listening'… Read More
2019-08-06 11:04
Data and creativity are two major aspects of marketing and there is a huge, ever-growing divi… Read More
2019-07-29 12:03
Video marketing, over the last few years, has changed the face of internet marketing. It has… Read More
2019-07-29 11:54
Marketing without data
is like driving with your eyes closed
– Dan Zarella
 … Read More
2019-07-09 14:45
The advent of smartphones with high-resolution cameras about a decade ago resulted in the sel… Read More
2019-07-02 14:17
Integrated marketing involves implementing a multi-channel marketing strategy to deliver a co… Read More
2019-07-02 14:10
AI applications can go a long way in transforming various aspects of marketing,
including co… Read More
2019-06-11 12:20
Embedding third-party content using IFrame could be a great way to enhance the content qualit… Read More
2019-06-11 12:09
By employing Python as a programming language, marketers can now reach
and engage their cust… Read More
2019-06-04 12:56
Google’s Mobile-first Indexing is a gamechanger in every sense of the word. By prioriti… Read More
2019-06-04 12:37
Making a great movie isn’t enough in today’s business environment, wherein severa… Read More
2019-05-14 14:07
In the two decades, as brands started going digital, they realized the need for creating onli… Read More
2019-05-14 13:55
India’s rapid growth fuelled by growing economic liberalization is creating a new gener… Read More
2019-04-11 08:48
The oldest form of marketing was word of mouth and with the ever evolving technology has turn… Read More
2019-04-11 08:35
AI is offering customer experience that we have never seen before. Personalised communication… Read More
2019-03-26 08:05
Communication has always been an integral part of any industry. Entering the 21st century, it… Read More
2019-03-26 07:55
“By 2020, 85% of customer interactions will be managed without a human” – G… Read More
2019-03-08 09:59
In the world of advertising, Rich Media Advertising is building a niche for itself. Being int… Read More
2019-03-08 09:49
Why lead nurturing?
According to a research done by Gleanster, nearly 50% of leads have a… Read More
2019-02-22 07:52
Today, the millennials have learned not to trust brand communication and rely on real reviews… Read More
2019-02-22 07:36
Welcome to the information overload age. Here every day a new brand wants to entice customers… Read More
2019-02-11 11:08
Cricket is a religion in India. Anything and everything related to cricket gets noticed and w… Read More
2019-02-11 11:08
The challenge
When you are a brand as big, as smart and as ever-present as Intel, astonish… Read More
2019-02-11 11:08
The challenge
When you are a brand as big, as smart and as ever-present as Intel, astonish… Read More
2019-01-25 11:01
Why build a case for video series when video, as a format, is an afterthought in our content… Read More
2019-01-25 10:39
Chatbots are programs that are built to automatically engage with received messages. While th… Read More
2019-01-14 07:07
The nature of evolution is disrupting the current order of things and modifying it for the be… Read More
2019-01-14 06:43
The world of digital media is constantly changing, every year we see new trends, ideas, and t… Read More
2018-11-26 08:31
While the health supplement market in India is expected to grow by 20% till 2022, today it is… Read More
2018-11-26 07:57
Imagine you are on a date. You are having an amazing time. She laughs and your eyes meet hers… Read More
2018-11-02 10:27
A new sensation, Augmented Reality (AR) is taking the Marketingville by storm with her new-fo… Read More
2018-11-01 09:32
In the information overload age, the one challenge that every brand faces is – breaking… Read More
2018-10-15 11:37
E-commerce can prove to be a brutal space where competitors are always ready for the prize wa… Read More
2018-10-12 05:15
Welcome the new e-commerce platform on the block, say hello to Instagram!
Just when marke… Read More
2018-09-28 07:48
It's raining business!
A perfect time to indulge in some delicious LinkedIn Marketing Stra… Read More
2018-09-27 11:47
Today, businesses are evolving. They are not only expanding and diversifying their core busin… Read More
2018-09-12 11:59
Talking of Lead Nurturing, have you ever wondered how it is just like looking for your ideal… Read More
2018-09-10 08:04
What will the verdict be?
Tired of being exploited over the last few years, on 5th July 20… Read More
2018-08-31 10:21
We all love brands who love to experiment. Our partnership with Philips has been a journey of… Read More
2018-08-31 05:49
3 fatal mistakes that can put you at risk
If you think content marketing is the way to go… Read More
2018-08-17 08:21
Of the many ingredients that make effective marketing campaigns, which is the most essential… Read More
2018-08-14 13:03
While mostly marketing is all about creating opportunities, well, social listening can help y… Read More
2018-08-07 14:52
2 years ago, a brand with a vision to build strong community partnered with an agency that ha… Read More
2018-08-06 09:33
Here are 6 reasons why
After the big decision of taking your business social, the bi… Read More
2018-08-01 07:28
Presenting brands with infinite opportunities, the baby care segment in India is estimated to… Read More
2018-07-12 13:21
As the marketing landscape has changed, videos are definitely dominating digital content… Read More
2018-04-25 08:30
I have a lot of respect for Clients who have time.
Take giving a brief on a campaign for i… Read More
2018-03-06 12:37
The marketing initiatives conducted in a particular residential area had been yielding slight… Read More
2018-03-06 06:21
With rapidly increasing interconnectivity all across the globe, the world is shrinking faster… Read More
2017-12-20 12:25
Last year, a story became quite popular on the internet which said that Cannabis contains an… Read More
2017-11-24 09:53
Predictions fuel humanity. Having a fair idea of our action’s consequences helps us mak… Read More
2017-11-21 12:06
At the dawn of the digital era, a fair looking website and a functional mobile application we… Read More
2017-11-03 10:49
At its core, viral marketing is simply the "spread of an idea" that helps market your busines… Read More
2017-10-11 05:57
Amidst the constant debate around choosing the better between online and offline marketing, p… Read More
2017-10-06 06:47
“Perfect execution on poor strategy will not result in good ROI.”
— Tom… Read More
2017-09-19 07:11
According to a recent report, content marketing costs 62% less than traditional marketing and… Read More
2017-08-24 11:03
According to reports, adding a video ad to a product description increases the chances of a s… Read More
2017-08-21 11:23
Much has been said about what to write on social media platforms, but have you ever wond… Read More
2017-07-26 06:40
(Prepare to be surprised!)
As businesses grow digitally, apps are becoming more and more i… Read More
2017-07-24 08:55
Technology will advance after every 18 months – Moore’s Law
It’s the year… Read More
2017-07-03 11:28
Famous brands are dime a dozen. But being a ‘consumer favorite’ takes an attitude… Read More
2017-06-21 07:29
Gone are the days of going to a store, selecting an item and making the purchase. Although un… Read More
2017-05-17 06:45
… and how to get it right
A while ago, I was watching a TV commercial and… Read More
2017-05-04 08:27
The depths of Video marketing
“Hey bud, saw that brilliant Youtube ad campaign? It&rs… Read More
2017-05-04 08:27
The depths of Video marketing
“Hey bud, saw that brilliant Youtube ad campai… Read More
2017-04-19 13:09
Gone are the days when a popular celebrity posed with a bottle of cola and the very next day… Read More
2017-04-19 12:58
– When was the last time you felt the moisture cooling your feet just looking at the pi… Read More
2017-03-30 07:59
Valentine’s Day- a day allotted for PDA (public-display-of-affection) and SDA (guesses?… Read More
2017-03-29 07:40
'Your brand is what people say about you when you’re not in the room,' Jeff Bezos, Foun… Read More
2017-03-29 07:40
'Your brand is what people say about you when you’re not in the room,' Jeff Bezos, Foun… Read More
2017-03-06 11:55
How Philips solved a problem you didn't know you had
Alen: Honey, l… Read More
2017-03-03 12:58
Storytelling is not a new concept. Brands have been telling stories for ages. What’s co… Read More
2017-02-07 09:46
GOAT
acronym
An acronym for ‘Greatest-of-all-times’.“Rihanna slays the chart with Anti. She is the GOAT.”
When was the last time you Google-d a term that see… Read More
2017-02-02 11:34
College, they say, is the reward for surviving high school. How true! College life gives an individual his/her first true taste of freedom – Be it the freedom of individual expre… Read More
2017-01-11 09:39
The building of India’s first online biking tribe
Scorching sun . Roaring engine . Burning rubber . Endless open country roads.
Eh, that doesn’t sound like fun. Does it?… Read More
2017-01-11 05:00
Philips picked up a taboo topic and let the content start the conversations.
Father – What’s your new year resolution son?Son – Pop, I am going to do something about t… Read More
2017-01-10 04:59
In 2016, we saw content marketing redefine the way brands told their stories. We saw mobile change the face of brand-consumer interaction and content consumption. 2016 saw digital and mobi… Read More
2017-01-09 13:00
LIT
The state of being so intoxicated (regardless of the intoxicating agent) that all the person can do is smile, so that they look lit up. It can be used f… Read More
2016-12-21 10:36
You may be trying to harness the power of social media for a long time now, but somehow it looks not that easy. You fail to understand why a wonderful post despite being linked to a great… Read More
2016-11-14 05:16
Before we know it, 2016 will be gone and 2017 will be waiting at our doorsteps.
Many businesses in fact, have already begun the countdown to the New Year, which also happens to be one o… Read More
2016-10-24 06:52
“Marketers who want to stand the test of time must start harnessing data to drive real-time marketing strategies and influential consumer connections.” – Patrick Salyer… Read More
2016-10-03 06:13
"The best minds of my generation are thinking about how to make people click ads.”
– Jeffrey Hammerbacher
Unless your brand is a limited stock edition, you will nee… Read More
2016-09-22 05:40
When you float emails to your potential customers, it is integral that your message should stand out from the hundreds of others that your reader will most definitely receive the same day… Read More
2016-09-05 08:13
When was the last time you went through a lengthy promotional e-mail from start to end? Even the most renowned bloggers go through a dry spell with their content not garnering enough reade… Read More
2016-08-26 10:31
The day begins with you stalking your high school crush, selecting the perfect picture to post from half a dozen variants, trolling your friends, checking for comments every 7 minutes, pus… Read More
2016-08-02 13:28
A team that works together, plays together, creates together, stays together.
When your workplace makes fun a mandate, when creating, scoring and playing with colleagues is part o… Read More
2016-07-05 13:20
Web sites, applications and organisations which majorly function out of the internet are at an adverse risk from the lack of web and online security. Setting aside the risks created by the… Read More
2016-06-30 11:19
Imagine a throne wrought in iron, a seat from which seven kingdoms would be ruled. A battle of supremacy, where the most noble, mighty, kings, queens and renegades would lock horns t… Read More
2016-06-08 12:07
Everyone has a story to tell. Be it a human, brand, product or service, the essence of co-existence entails a story that makes a being/thing more marketable in nature. It was in 1870 that… Read More
2016-05-11 09:56
Social media platforms have spearheaded an era of revolution for business houses. Organisations are now making optimum use of Facebook and Instagram accounts coupled with twitter handles t… Read More
2016-04-04 13:16
The medium of data consumption has changed with the passage of time. From desktops to laptops, the online audience has subtly moved over to mobile phones. According to a recent survey, 89%… Read More
2016-02-29 10:41
Albert Pike, a writer, soldier and a freemason once said, “What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal.&rdq&hellip…Read More
2016-02-10 17:49
Robert Rose, an author, speaker and a senior contributing analyst once said, “Traditional marketing is telling the world you’re a rockstar. Content marketing is showing that yo… Read More
2016-02-02 19:43
Oscar Wilde once said, “The best way to resist temptation is to yield to it.” The modern-day is inundated with such temptations with technology being the biggest of them all. I… Read More
2016-01-25 12:06
Online reputation management forms the lynchpin of every brand and business that in turn affects its market reputation. It can make or break a brand through just a few tweets, comments, pi… Read More
2016-01-08 09:02
Social media had been the trendsetter for business organisations, in 2015, as per the marketing initiatives. Ranging from Instagram photos to Snapchat videos to Facebook updates, business… Read More
2015-12-27 06:07
The world’s gone online and so has everything in and around it. In times such as these, the online content becomes the lynchpin of every activity that triggers sales through manifest… Read More
2015-12-18 12:15
Whether you are a small business setup that is just starting out, or a well established name that has millions of website visitors and followers, chances are, you value your presence on so… Read More
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