The MATH Doesn’t Lie
DCM was recently asked to attend the 2018 Summer Meeting for the California Applicants Attorneys Association. As a proud sponsor of the American Bar Association, and an attendee of other notable conferences such as the National Association of Criminal Defense Attorneys, we were honored to appear as a Premier Google Partner Firm. We are always excited to have an opportunity to talk about Google Ads and additional services that are available to expand business branding on Google.
This convention however brought something to light that we were a bit in the dark about. We were astonished to hear how very little law firm clients actually understood about how Google Ads work. When speaking to the majority of attorneys at the conference almost none knew about click through ratios, bounce ratios, or user experience scores and their relationship to CPC (cost per click). Out of everything we heard, the most worrisome point of confusion centered around the bidding environment.
See, the bulk of law firms we spoke to did NOT understand how Google Ads worked. This means that whoever or whatever entity managing their campaigns failed to inform them of the process. Why is this bad? You have no idea where your money is going and what forms of marketing are yielding a return versus being “flushed down the toilet”. The MATH DOES NOT lie. This is what we tell each of our clients. Getting client calls off of Google comes down to mathematics. What is the beauty of math? It’s nigh foolproof if you follow the analytics.
Why are we writing this? SIMPLE, our jaws hit the floor when we heard how much attorneys were paying, and that they were NOT allocating any of that budget to services on Google, like Google Ads, Google 360, and managing your Google profile. We held a group demo and went over the numbers. The results, needless to say, were eye opening.
I was with my prior SEO firm for a few years, I never seemed to get anywhere. I switched my services to DCM a year ago. I am always able to get a hold of Nick. DCM has taken my website to a whole new level. I have received more cases in this past year then I did in all the years combined with my other SEO firm
Its very pleasing and satisfying to see my websites dominating the search results of Google, Yahoo and Bing. You feel like you are on the top of the world and helps you to be represented as an Industry leader in my local area. Due to DCMMoguls.com services, we have expanded our business from a startup company to a major exporting company being local business as well. Thanks a lot !!
Michelle was great to work with and really helped me get my site visible to a wider audience. It was amazing to see how the search rankings and page views went up once they brought us aboard within 90 days. I was tired of hearing the sales pitches of bigger SEO companies and really appreciated that they understood small business and took the time to learn the nuances of my particular requirements. I would recommend them to anyone.
Our transportation business has been totally transformed into a fast-growing company thanks to Vlad from Dot Com Media. He achieved many top 5 positions on Google page one that drive constant traffic to our website on a daily basis. Highly recommended SEO consultant, amazing workaholic, and a great expert in ranking websites on Google top 10 results. Dot Com Media’s Local Digital marketing actually works!!!
I found Dot Com Media’s creative team very friendly in helping me design the logo and a website for my new project. I like the support they offer, i mean they always let me know on which steps of the project they were. Thank you again for the ongoing support and service and good affordable price
Thanks to you guys, we are super busy. You have changed our practice for the best, and made it possible for new clients to find us. Thanks a million!’
‘Before working with DCM, less than 10% of our new business came from the Internet. Today, the majority of our new clients call us directly after visiting our website.’
Blending Google Campaigns Yield PHONE CALLS
As a Premier Google Partner, we understand Google Ads. We could spend all day, scratch that, all WEEK talking about Ads and just barely scratch the surface. So here is the 'crash course' on why Ads and a blended Google campaign yields you Phone Calls NOW:
It's all in the math. We take a look at how many clients you want, what your profit margin is, the cost per click, which competitors are getting those clicks, and how they are getting them. We then 'reverse the math' and through a serious of organic blended techniques, we arrive at a campaign designed to send you targeted specific phone calls. All based on MATH.
That's right, you tell us what types of client calls you want and HOW many you want and we deliver to you a pinpoint, spot on answer about what you need to spend to get it. What's the best part? It works like a balance sheet. Everything can be tracked and recorded in order to HONE the campaign to your taste.
If you are ready to take control of your business and you're tired of paying for marketing that doesn't pay out, try our mathematical approach. Call us today!
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