Shift from Online Marketing to Online Branding, what exactly it is? Ever gave it a thought? In this post of Clicks Bazaar, we are going to discuss the same.
Online marketing has immense power and is the prime source of income for many big companies and people out there. Since the past 2 decades we have seen startups turning into a venture of millions and billions, people making millions in a single night , bloggers selling their blogs for millions, people making their livelihood from internet and much more. Who could think that Internet, which started to serve the military could be the source of income of millions of people.
Because of this immense audience online, the trend of online marketing started over a decade back with big online companies like Google, yahoo etc entering the market. It was the era of World Wide Web Boom (www). Internet changed almost everything. With people gaining confidence in Internet and the online audience, people started using Internet for Marketing, also known as Online Marketing. Some people made huge profits with it saving a lot of money, others wasted a lot with the wrong decisions. With the lapse of time, Online Marketing got cheaper and better. We had more targeted audience to reach, we had information about the audience and the kind of products they are interested in purchasing; in turn increasing the conversion rate. With the advanced advertisement targeting systems of companies like Google, there was no scope of mistake and clients wasting their money. So people started investing online, thus saving their money which could have been spent on offline marketing and also making huge profits. The Online Marketing was not only cheaper than offline marketing but was also very traceable. We could track the audience we have reached, we could track the clicks they have made and the sales we made. We could even study the reasons for not converting the audience which in turn also helped to improve the conversion rate. Thus Online Marketing proved to be very effective.
Big brands also started to come and sell things online but internet was mere a place where they could sell things. It was not viewed as a place where they could build up big brands. It was used pretty much like a reselling store of a big and well established brand. They still thought that offline marketing is imperative for them to establish their brand and the trend continued. But finally the barriers have broken and the myth is over. Finally Internet and Online Marketing has taken over the conventional marketing methods. Online marketing is now viewed as a platform to build brands rather than another marketing r reselling place.
In fact, many companies now days rely primarily on online marketing for their business and branding. They no more believe in Offline Marketing. Facebook is a live example. It started with internet, it took over the internet. There are thousands of examples where Online banding proved to be much more effective and cheaper than the conventional offline marketing.
Online Branding saves money, helps to reach much more targeted audience, helps us track the conversions and also helps us keep a record of the data for future sales and offers.
So we can rightly say that there is a Shift from Online Marketing to Online branding. A shift that was the need of the hour and a shift that really could change the way brands are build. This economical branding solution can help many startups become brands in a much shorter time than expected.
Clicks Bazaar also offers many exciting branding solutions for corporate. Doesn’t matter if you have a small startup or a big enterprise, we do have a perfect branding solution for your business. Have a look at our Corporate Marketing Services and Internet Reputation Management Services.
For more interesting Articles, keep following Clicks Bazaar – The complete Web Solution. Would love to hear your views about the Shift from Online Marketing to Online Branding.