With record-breaking Mobile ad budgets and more active smartphone users than ever before, 2016 promises to be a banner year in the world of Mobile Marketing. We’ve got the five best ways you can ignite your business’s mobile marketing and ensure the next 365 days are your best yet.
1. Start Strategizing Now
Successful mobile marketing campaigns don’t happen by accident. To create a cohesive marketing plan that works across a variety of platforms, delivers a message your readers will identify with and respond to, and actually converts clickers into customers requires a multi-pronged approach and a lot of research. Think SMART:
- SPECIFIC – Don’t have vague goals. Know what you want specifically and spell it out.
- MEASURABLE – Set goals you can measure using data, statistics, or feedback gleaned from social media or search engine analytics.
- ACHIEVABLE – Dream big…
- REALISTIC – But not too big! Disappoint leads nowhere pleasant, but exceeding expectations makes everyone happy.
- TIMELY – Set daily, weekly, monthly, and year-long goals that will keep you on track and reassure you that you are indeed heading in the right direction.
2. Incorporate Apps
You may already know that the average smartphone user spends about 3 hours a day on their mobile device, but did you know that apps account for 89 percent of that time? You can have your own app designed, which gives you complete control over what your subscribers see and have access to, or pay for ad that utilize apps that have already proven popular. The latter will cost more, but you have the advantage of plugging into a revenue stream that has already shown itself to be effective.
3. Pay Attention to Everyone Else
When you’re trying to be the best you can be it’s easy to get tunnel vision and forget that there are other businesses dominating the cultural ether. There’s nothing wrong with riding their wave for a little bit as long as you do it thoughtfully and with professionalism. Your blog is a powerful tool, and by creating content that relates popular niche markets back to your own industry you’ll capture some of the keyword runoff of the “main” businesses in that niche while still staying true to who you are and what you want your message to be.
4. KISS (Keep It Simple Stupid)
Every time we turn around there is some fancy new widget or designer plug-in that promises to make your website cooler or your app more interactive or your overall design more eye-catching. All of these promises may come with the best of intentions – and they may be true, too – but the more decorations you put on your website the harder it is to find any useful information.Half of smartphone users say that if a retailer’s technology is hard to use, they won’t try again. Use your one chance wisely.
5. Get Creative
Once you’ve achieved the basics like Optimized Website Design and a killer Sms Messaging Campaign, it’s time to start thinking outside the box. Have you ever considered enabling the GPS function on your app and targeted users according to their proximity to your store? Not only is that a realistic and Effective Marketing Technique, consumers actually like it: 47 percent say that they’d love to have Mobile Offers Delivered to their devices when they pass by the store the deals correspond to. Not only does it encourage shoppers to buy more when they’re already headed to your store, it might encourage passersby to make one extra stop, too.
Once you’ve achieved the basics like optimized website design and a Killer Sms Messaging campaign (which, it turns out, may be even more valuable than social marketing), it’s time to start thinking outside the box. Have you ever considered enabling the GPS function on your app and targeted users according to their proximity to your store? Not only is that a realistic and effective marketing technique, consumers actually like it: 47 percent say that they’d love to have mobile offers delivered to their deviceswhen they pass by the store the deals correspond to. Not only does it encourage shoppers to buy more when they’re already headed to your store, it might encourage passersby to make one extra stop, too.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
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