These days, as experts of non-traditional marketing efforts say, “Content is king.” This has never been truer when SEO best practices are discussed. With the change of the Google, the most prominent Search Engine in the cyber world, to the Panda algorithm, never has adhering to the best practices in the field of search engine optimization more important. The evolution of SEO is inevitable, but Google’s implementation of Panda has just made it more real, as this new algorithm is seen as stricter compared to its predecessor.
SEO practices can be separated into two types:
• On-page practices, which refer to elements that website administrators have direct control lover on the site itself
• Off-page practices, or elements of the website that rely mostly on the behavior of visitors, users, and other site publishers.
For the best practices on-page, here is an itemized description of two:
• Content creation
The primary requirement for successful SEO on-page is still the high quality of a website’s content. High-quality content is essential for users to have an improved experience, as they feel that they have learned something new or fulfilled their purpose of visiting the website. Moreover, websites with high-quality content also attract more visitors to them. The particulars of ‘quality content’ depend on the type of website, but across the board, it means text and graphs that are useful, accurate, well-written, and enlightening to the reader.
While in the past websites are optimized if they always have new content, Google nowadays prefer less frequent but high quality content. This means that if a website presents content with low quality, even if it is always fresh, it will rank low on the search engine’s results. This of course equates to a website with low credibility and eventually, fewer visitors. Thus, up-to-date and accurate content with high quality is one of the SEO best practices website owners should implement.
The proper code is important to SEO because it is through codes that a website has the right and good number of keywords into its content. With the correct keywords in the right number, an SEO campaign becomes more successful.
Coding also refers to the hard-coded theme of the website. In this regard, WordPress themes are recommended because more than half of the technical facets of a site’s SEO is handled by WordPress.
For the best practices off-page:
• Link building
SEO favors quality links over quantity, which is why it is important for a website to have organic links from trusted and legitimate sources that lead to the site.
• Social Web
With the popularity of social networking websites, they can now affect and influence search engine ranking. This is why content of a website being shared, the site’s online reputation, and the site’s participation on the most popular social networks are recommended as SEO best practices. When search engines see how popular a website in is social networks like Facebook, Twitter, and LinkedIn, among others, the site will see its search engine ranking rise.
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by Shawn Hickman – Contact [email protected] today to learn more.
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