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Digital Marketing Year in Review 2015

As your News Feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of Digital Marketing.

January 1, 2015

Facebook Limits Promotional Content

Beginning in January 2015, people will see less Promotional Content in their News Feeds.

March 3, 2015

YouTube Spaces Further Shows Platforms Strength

By March 2015, over 10,000 videos had been created in Youtube Spaces and generated over 1 billion views and over 70 million hours of watch time.

April 22, 2015

Mobile Update AKA “Mobilegeddon”

Mobile rankings would differ for mobile-friendly sites starting on April 21st. The impact of this update was, in the short-term, much smaller than expected.

June 16, 2015

Twitter Native Videos

Twitter gives functionality to upload, edit and share videos straight from your smartphone to the platform, just as you do with photos.

September 9, 2015

Instagram Opens Worldwide Advertising Capabilities

Instagram ads, previously available only in 8 countries, now are available in more than 20 others. Including Italy, Spain and India.

September 27, 2015

Google Announces Customer Match and Universal App Campaigns

Google introduces new Advertising Capabilities including upload email lists to reach new and existing customers across Google Search, Gmail, and YouTube.

October 25, 2015


Google executives unveiled their advancements in artificial intelligence by revealing the technology that’s been processing a large portion of its search queries.

What’s next for 2016?

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Digital Marketing Year in Review 2015


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