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Now Advertisers Can Display Search Ads on Google Play to Drive App Installs

Google Play reaches more than 1 billion people on Android devices in more than 190 countries. Now, advertisers will have the opportunity to reach such an array of app centric audience by advertising via Search Ads on Google Play. It will provide consumers new ways to discover apps that they otherwise might have missed and help developers drive more awareness of their apps.

FAQ - Search Ads on Google Play

Who Can Run These Ads?

All advertisers who are Running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results can run these ads.

Are Companies Already Running These Ads?

Some companies like and Nordeus have been running these ads for testing purposes. Have a look at the below screenshot for reference:

Can I Start Running These Ads Globally?

Yes, you can start running these ads globally.

Can I use it for both Android and iphone?

No, this is available only for Android users. iPhone apps are powered by Apple who do not provide such ads functionality on its iPhone store.

What is the benefit of using such ads?

These ads are extremely beneficial for driving app installs.

Leverage the power of Google Play search ads and boost the visibility of your app.

Also See:

Screen Tracking
Mobile Marketing Definition and Best Strategies
App Store Optimization
How Does Google Analytics Collects Data from Mobile Apps
10 Avinash Kaushik Videos for Learning GA
Mobile SEO Tools
Google Benchmarking Reports in Analytics
Google Starts Using HTTPS As Ranking Signal
Exit Rate Vs Bounce Rate- Difference
How to Create Goals in GA?

This post first appeared on Seo Sandwitch, please read the originial post: here

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Now Advertisers Can Display Search Ads on Google Play to Drive App Installs


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