2022-09-20 13:41
Content briefs are critical to managing and streamlining your content program, but building your content brief templates from scratch is a painstaking process, and you’re often reinven… Read More
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Content Harmony's Content Marketing Blog
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Our content marketing blog features posts from the Content Harmony team, covering content creation, promotion, and other tips for B2B & B2C marketers.
2022-09-15 19:34
The following are slides and the recording of my presentation today with the TOFU marketing community:▶️ Webinar Recording💻 Presentation Slides🎙 YouTube Transcri… Read More
2022-08-03 20:02
If you want your content marketing strategy to drive tangible growth for your business (i.e. more demos, trial signups, and conversions), you’re going to need to invest in creating and… Read More
2022-06-29 16:46
Content marketers & SEOs often focus disproportionately on high-volume search queries. While that’s not necessarily wrong, a content marketing strategy must work for all stages of… Read More
2022-05-17 17:51
A content refresh can be one of the most effective ways to prevent content decay, recover lost traffic and backlinks, and keep your old content relevant for search engines.We revealed an in… Read More
![How To Create Editorial Guidelines [With 9+ Examples]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2331/233077-739518961.w320.jpg "How To Create Editorial Guidelines [With 9+ Examples]")
2022-04-28 21:53
We’ve previously touched upon the importance of creating amazing content briefs to help writers and strategists stay aligned with considerations like content goals, expectations, and S… Read More
2022-03-29 22:18
Content marketing is a team sport.Yeah, you can run a basic content program with one or two people, but if you really want to scale a content marketing program, you're going to need a team.S… Read More
2022-03-24 21:57
Whether you’re a writer yourself, or someone who manages a team of writers, anyone involved in the content marketing process can attest to the struggles of writing the first draft. Wit… Read More
2022-02-15 16:55
You’ve probably heard how it’s necessary to write for humans first, and search engines second. But what does that mean exactly? In this guide, we’ll explain how to optimize… Read More
2022-02-07 19:54
It’s perfectly normal to lose organic search traffic for certain posts over time. If you’re publishing content regularly, the traffic to new posts may compensate for or even supe… Read More
2022-02-02 00:14
Any content marketer will tell you that a content program is a long-term play, and may not yield immediate results. And while it’s important to be patient, you must also periodically c… Read More
2021-12-01 22:50
Creating content can often feel like an uphill battle (writer’s block anyone?). While many marketing functions can now be automated, writing content is, for the most part, still quite… Read More
2021-11-18 16:56
You published a few blog posts on your product’s latest features, scheduled some social media posts, and hired an agency to create animated content for YouTube. A few months in, and cr… Read More
2021-11-04 19:13
There are two things every agency or freelancer needs out of a content marketing proposal:The ability to convey clear, comprehensive goals, services, and results that win new clientsThe abil… Read More
2021-10-27 18:08
Sometimes, content projects don’t turn out the way you wanted.Maybe the strategist wanted simple tips on container gardening for a beginner, but the content writer went off on a long t… Read More
![How To Create A Dynamite Editorial Calendar [+ Free Spreadsheet Template]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2331/233077-3653169825.w320.jpg "How To Create A Dynamite Editorial Calendar [+ Free Spreadsheet Template]")
2021-08-18 22:27
Are you building out a company editorial calendar to keep track of your blog posts? You’ve come to the right place.As a group of people invested in creating quality blog content effici… Read More
2021-07-27 18:08
Image courtesy Ken Cheung.Marketing teams have endless theories on what a company’s content should do, and what value it might provide to its customers.But if you’ve been in cont… Read More
2019-11-19 21:29
Getting your site architecture right is one of the harder parts of building a site, whether you’re dealing with millions of pages or hundreds.
In particular, one of the most common… Read More
2019-02-19 12:19
When we kick off with clients who have been around for more than a few years and already have some decent content on their website, we can usually find opportunities to identify old content… Read More
2019-02-12 12:03
In our last post, There’s A Better Way To Classify Search Intent, we explained how Content Harmony’s new software for SEOs and content marketers is detecting search intent as par… Read More
2019-02-11 12:13
If you’ve kept a close eye on new content in the SEO community over the past year or so, one of the things I think you’ll notice is that search intent is on the minds of some… Read More
2017-07-18 17:40
The post MozCon 2017 appeared first on Content Harmony®.
Day One:
Lisa Myers
Oli Gardner
Joel Klettke
Daniel Russell
Katie Cunningham
Ian Lurie
Justine Jordan
Purna Virji
Phil Nott… Read More
2017-07-14 07:00
Thanks for stopping by!This page features resources from my presentation at MozCon 2017, including slides, additional targeting examples, resources for Facebook Ads and paid social, and perh… Read More
2017-04-24 14:42
The post YouTube Marketing Ideas for Ecommerce appeared first on Content Harmony®.
Video is dominating the web.
By 2020, global video IP traffic will make up 82% of consumer internet tra… Read More
2017-04-17 14:46
The post eCommerce Blog Examples That Can Actually Generate Sales appeared first on Content Harmony®.
Your brand has customers at each stage in the sales funnel. Some are at the beginni… Read More
2017-04-10 14:37
The post 8 Instagram Post Ideas for E-Commerce Companies appeared first on Content Harmony®.
Instagram is one of the most popular social media platforms worldwide. It has 500 million mo… Read More
2017-04-10 07:37
Instagram is one of the most popular social media platforms worldwide. It has 500 million monthly users and counting, and is especially prevalent among millennials and younger people.Fifty-f… Read More
2017-04-03 12:44
The post 5 Skills Brands Need To Learn From Publishers appeared first on Content Harmony®.
Consumers have grown tired of companies trying to persuade them to buy products. They’ve… Read More
2017-03-21 05:38
The post Email Split Testing Ideas appeared first on Content Harmony®.
Email marketing is an extremely effective way to reach your customers and promote products within your e-commerce… Read More
2017-03-09 18:08
The post Google Analytics For Content Marketing appeared first on Content Harmony®.
My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR.
Key Takeawa… Read More
2017-01-20 05:11
The post How To Optimize eCommerce Product Pages appeared first on Content Harmony®.
Online shopping is becoming increasingly popular amongst consumers. The ecommerce sector is booming… Read More
2017-01-19 20:15
The post How To Optimize eCommerce Category Pages appeared first on Content Harmony®.
As it becomes easier to launch online stores, the ecommerce marketplace is becoming increasingly cro… Read More
2016-10-31 05:20
The post 10 Customer Persona Tools & Templates appeared first on Content Harmony®.
Buyer personas are one of the best ways to gain powerful insights into your audience. While your pe… Read More
2016-07-28 14:45
The post Should Your Business Start A Podcast? appeared first on Content Harmony®.
Podcasting started 12 years ago. But it’s wasn’t until the past few years that it gained t… Read More
2016-07-25 13:53
The post 9 Ways Your Brand Can Use Live Video appeared first on Content Harmony®.
Live video is gaining traction among brands. Both B2B and B2C companies are deploying video on Facebook… Read More
2016-06-28 17:30
The post How Conversational Commerce & Messaging Apps Are Changing E-Commerce appeared first on Content Harmony®.
Marketing and advertising are becoming more and more personalized… Read More
2016-06-13 13:45
The post How to Test Dozens of Blog Titles with a Single Post appeared first on Content Harmony®.
At a time when companies are spending large amounts of money optimizing and… Read More
2016-04-19 13:53
The post 6 Content Marketing Lessons From The Onion appeared first on Content Harmony®.
The Onion isn’t just a satire website — it’s a content publishing powerhou… Read More
2016-04-11 11:18
The post 8 Reasons Journalists Make The Best Content Marketing Writers appeared first on Content Harmony®.
Written content is a crucial part of any content marketing strategy. It’… Read More
2016-04-04 12:57
The post How to Write Your Editorial Mission Statement in 3 Steps appeared first on Content Harmony®.
Most businesses I talk to have picked up on the importance of a content marketing p… Read More
2016-03-28 05:56
The post The Hourglass Sales Funnel appeared first on Content Harmony®.
I have a conceptual problem with how most marketers visualize the sales funnel.
99% of the time, they either &hell…Read More
2016-03-21 01:17
The post 11 Proven Ways to Increase E-Commerce Conversion Rates appeared first on Content Harmony®.
Jump to Section…
1. Free Or Reduced Shipping Offers
2. Abandoned Shopping Cart… Read More
2016-03-10 19:49
The post Content Success Factors for SEO appeared first on Content Harmony®.
This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of… Read More
2016-01-19 14:33
The post How To Automate Campaign Calendars In Google Docs appeared first on Content Harmony®.
I love working with social media. The bite-sized snippets of information are such a great… Read More
2015-11-11 17:31
The post 36 Great Brand Guidelines Examples appeared first on Content Harmony®.
Jump to Section…
1. Cohesive Brand Guidelines
2. Typographic Brand Guidelines
3. Extensive Brand… Read More
2015-10-25 18:35
The post Facebook Ads 20% Image Grid Template appeared first on Content Harmony®.
Why You Need A Facebook Ads Image Grid Template:
Facebook Ads has a rule that says no more than 20… Read More
2015-10-13 17:44
The post 6 Content Marketing Exercises Inspired by Design School appeared first on Content Harmony®.
Jump to Exercise…
1. Emphasize Your Words
2. Illustrate Your Keywo… Read More
2015-09-01 12:00
The post How To Write Reports That Your Clients Will Actually Read appeared first on Content Harmony®.
Jump to Section…
1. Restate Project Goals
2. What Did You Accomplish Last… Read More
2015-08-11 11:59
The post The Big Damn Guide To Facebook Ad Targeting appeared first on Content Harmony®.
Jump to Section…
Ad Targeting Overview
How Targeting Sections Interact
Targeting Audienc… Read More
2015-07-27 11:42
The post 10 Email Marketing Tips for Content Marketers appeared first on Content Harmony®.
Jump to email marketing tip #…
1 – Stay focused2 – Use behavioral data3 &nda&hell…Read More
2015-07-22 23:56
The post 10 Ways You Should Be Using SEMRush Display Ad Tracking appeared first on Content Harmony®.
Jump to tactic #…
1 – Researching Before Client Pitches2 – Researc… Read More
2015-07-10 22:52
The post MozCon 2015 Quote Decks & List of Tools appeared first on Content Harmony®.
We’re back again this year with our 4th year of MozCon coverage, including our favorite quo… Read More
2015-05-20 23:52
The post 18 Quotes & Highlights from Authority Rainmaker 2015 appeared first on Content Harmony®.
Besides the great people you meet, one of my favorite takeaways from conferences are… Read More
2015-04-29 08:13
The post Content Marketing Interview with TechnologyAdvice appeared first on Content Harmony®.
I recently sat down with TechnologyAdvice’s Clark Buckner to chat about con… Read More
2015-02-24 08:44
The post Content Marketing Budget Examples For All Business Sizes appeared first on Content Harmony®.
One of the hardest things for business owners and marketers to figure out is what th… Read More
2015-02-09 11:22
The post A Bootstrapped Guide To Validating Your Customer Personas appeared first on Content Harmony®.
So, your content marketing program is off the ground, but despite your promotional… Read More
2015-01-29 23:25
The post 9 E-Commerce Brands Winning With Twitter Images appeared first on Content Harmony®.
Image Retweet Study From Twitter Media:
Click the drop down menu to dive deeper:
Images a… Read More
2015-01-19 03:43
The post Announcing ShareMetric 2 for Chrome appeared first on Content Harmony®.
I’m really pleased to announce that the entirely new ShareMetric Chrome extension is published!
Her… Read More
2015-01-13 02:01
The post What is a Channel Plan and Why Do I Need One? appeared first on Content Harmony®.
If you simply build content without a plan for how this content will reach its intended audienc… Read More
2015-01-03 21:22
The post 2015 Content Marketing Trends: Bullish & Bearish Report appeared first on Content Harmony®.
Hi there! Kane here. Like most other digital marketers, I’m tired of n… Read More
2014-12-28 12:21
The post What Mark Cuban Doesn’t Get About Content Marketing appeared first on Content Harmony®.
I was watching an episode of Shark Tank this past week featuring young entrepreneur… Read More
2014-11-19 14:49
The post A Complete Freelance Hiring Checklist For Marketers appeared first on Content Harmony®.
Over the past few years we’ve found that hiring freelance contributors for big cont… Read More
2014-11-10 10:48
The post How To Produce Great Conference Coverage appeared first on Content Harmony®.
I’m a big fan of marketing with events. I’ve written in the past on Moz on the bene… Read More
2014-11-05 04:53
The post Is Twitter Sentiment A Good Predictor of Election Results? appeared first on Content Harmony®.
Our team at Content Harmony paired up with WiseMine to take a look at how Twitter… Read More
2014-10-14 20:52
The post Risk Management for Content Creation appeared first on Content Harmony®.
Here’s the slides from my presentation at LavaCon today on “Risk Management for Content Crea… Read More
2014-10-11 03:37
The post LavaCon Interactive Content Project appeared first on Content Harmony®.
Big Content Risk Inventory Form:
The purpose of this form is to create a list of potential risks when w… Read More
2014-10-03 06:39
The post The Minimum Viable Content Marketing Strategy appeared first on Content Harmony®.
One of the undeniable laws of content marketing is that it works better when you have a docume… Read More
2014-08-29 00:01
The post Announcing: Content Harmony’s #CMWorld Video Contest appeared first on Content Harmony®.
Hey there! The Content Harmony team is headed to Content Marketing World in Clevel… Read More
2014-07-09 23:05
The post MozCon 2014 Tool List appeared first on Content Harmony®.
Last year at MozCon 2013, we kept a list of all of the tools that were mentioned by speakers. At MozCon 2012, Tho… Read More
2014-07-09 20:19
The post MozCon 2014 Highlights & Quotes appeared first on Content Harmony®.
We’re back again this year with our favorite quotes from every MozCon speaker. Choose a speaker bel… Read More
2013-07-08 13:17
The post MozCon 2013 Highlights & Quotes appeared first on Content Harmony®.
Besides the great new tools, one of my favorite takeaways from conferences are the “potent quotable… Read More
2013-06-08 08:01
The post The Website Owner’s Guide to Working With Web Designers appeared first on Content Harmony®.
The following are slides and the transcript of the presentation I gave at Wordc… Read More
2013-03-12 08:07
The post Data Makes Your Content Harder, Better, Faster, Stronger appeared first on Content Harmony®.
The following audio slideshow and article is a recap of a presentation I gave for Di… Read More
2013-02-18 16:24
The post Inbound.org: 2012 By The Numbers appeared first on Content Harmony®.
Table of Contents:
Click on any of the following sections to go directly to the chart for that data.
Introdu… Read More
2013-02-14 01:11
The post 2013 Internet Marketing Trends (and How They’ll Affect Your Organization) appeared first on Content Harmony®.
This blog post is converted from the slidedeck of a presentat… Read More
2013-01-08 07:08
The post #AdvertisingShould Be Less About Advertisers appeared first on Content Harmony®.
Yesterday Ian Lurie published a post on the Portent blog called Advertising should. The concept… Read More
2013-01-07 01:32
The post Build A Reputation For Using Data appeared first on Content Harmony®.
Last year I saw a quote that managed to lodge itself in my brain for the past 6 months. It was from a crowd… Read More
2013-01-03 07:27
The post New Year’s Resolutions Are A Lot Like Starting A Blog appeared first on Content Harmony®.
In both instances, you’re probably setting yourself up for failure.
Are you… Read More
2013-01-02 06:30
The post The 8 Best Content Strategy Presentations of 2012 appeared first on Content Harmony®.
You may be able to win a battle with a good piece of content, but you can’t win… Read More
2013-01-01 12:00
The post What is Content Harmony? appeared first on Content Harmony®.
Content Harmony is about finding a balance across the entire content marketing process.
From content strategy, to co… Read More
2012-11-06 21:52
The post 8 Basics of Small Business PPC Management appeared first on Content Harmony®.
This article was originally published at HoodWebManagement.com in Nov 2012 and was migrated here in… Read More
2012-07-27 18:12
The post MozCon 2012 Live Blog – Day Three appeared first on Content Harmony®.
This article was originally published at HoodWebManagement.com in July 2012 and was migrated here in… Read More
2012-07-23 17:57
The post MozCon 2012 Live Blog – Day One appeared first on Content Harmony®.
This article was originally published at HoodWebManagement.com in July 2012 and was migrated here in Ma… Read More
2012-07-23 17:56
The post MozCon 2012 Live Blog – Day Two appeared first on Content Harmony®.
Note May 2013: This article was originally published at HoodWebManagement.com in July 2012 and was migr… Read More
2012-07-20 18:20
The post Weird Google Places Statistics appeared first on Content Harmony®.
Note May 2013: This article was originally published at HoodWebManagement.com in July 2012 and was migrat… Read More
2011-11-29 19:14
The post The 5-Step Guide to Curating Tons of High Quality Content appeared first on Content Harmony®.
Note: This article was originally published at HoodWebManagement.com in Nov 20… Read More
2011-11-10 19:37
The post SEO vs PPC: Quit Renting Your Website Traffic and Start Owning It! appeared first on Content Harmony®.
Note May 2013: This article was originally published at HoodWebManagement… Read More
2011-10-28 18:29
The post Great Examples of Halloween Link Building (and Takeaways for Your Website) appeared first on Content Harmony®.
Note: This post was first written for Halloween 2011 and published… Read More
2006-06-07 11:16
The post Typography Inspiration – 32 Uncommon Resources appeared first on Content Harmony®.
These are the must follow typography inspiration sites and accounts to feed your interna… Read More
2006-06-07 11:16
The post 36 Great Brand Guideline Examples appeared first on Content Harmony®.
Brand integrity is a very fragile thing. We've collected some great examples of brand guidelines to give yo… Read More
2006-06-07 11:16
The post How To Produce Your First Brand Style Guide appeared first on Content Harmony®.
We're going to break down each component of building your first brand style guide, then tie it al… Read More
2006-06-07 11:16
The post 6 Facebook Power Editor Features You Should Be Using appeared first on Content Harmony®.
Jump to Section… 1. Import / Export Campaigns 2. Audiences 3. Promoted Organic Po… Read More
2006-06-07 11:16
The post Data-Based Content Marketing That Won’t Break The Bank appeared first on Content Harmony.
The following are my slides from a presentation I’m giving today at DFWSEM&rsqu&hell…Read More
2006-06-07 11:16
The post Bulk-Testing Structured Data Markup Using Screaming Frog appeared first on Content Harmony.
A video and graphic tutorial to using Screaming Frog and Google's Structured Data Testing… Read More
2006-06-07 11:16
The post MozCon 2013 Highlights & Quotes appeared first on Content Harmony.
Besides the great new tools, one of my favorite takeaways from conferences are the “potent quotables&rdq&hell…Read More
2006-06-07 11:16
The post MozCon 2013 Tools appeared first on Content Harmony.
Last year at MozCon 2012, Thomas Høgenhaven kept a great list of all of the tools that were discussed throughout all… Read More
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