2018-08-15 22:47
I was once VP Marketing for a retail chain in the bath and beauty category. We started in Seattle and grew to over 300 stores nationally, with comp sales increasi… Read More
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Confluence Digital Blog
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Confluence Digital, LLC is an experienced, full-service digital strategy firm based in Seattle, Washington offering SEO, PPC, SEM, Web analytics, and landing page and conversion optimization.
2018-05-09 20:11
The first thing I ask when I meet a client is whether they have a brand document I can read. If they do have one, it’s usually located after a lengthy searc… Read More
2018-04-25 18:26
There are several options that marketers should consider to leverage Google’s power to build an audience. With that in mind here are five FREE (!!!) Google… Read More
2018-04-09 08:46
A solid content marketing approach usually includes these three general components:
1. Content Strategy
2. Content Marketing Plan
3. Content Perf… Read More
2018-03-21 19:33
In its simplest terms, branding is having the courage to stand for something, ensuring, of course, that the target market both wants it and, preferably, is not cu… Read More
2018-02-14 21:55
Company Seeking Long Term Relationship with Talented Agency
Finding “the one” is hard, especially if you’ve never worked with an agency before… Read More
2015-09-24 23:05
In its simplest terms, marketing is the communication bridge between your target audience and your brand. So once you’ve taken the critical first step and nailed down what y… Read More
2015-08-22 22:59
Before all is said and done, and you’re about to layout a roadmap for your brand, I believe there are five rules in building a brand you should know and, hopefully, follow. I&rs&helli…Read More
2015-07-17 22:50
At Confluence Digital, our client relationships usually begin with what we call the Brand Platform process, which consists of three steps:
(1) Internal Platform: in which we ensure all… Read More
2015-06-15 22:45
I once went to a speech given by the then-CEO of P&G, and he said something that I knew instinctively was true, and I’ve followed his advice ever since: Every brand has a story, a… Read More
2015-05-24 22:40
What is a brand? It seems everyone has their own definition, and I have mine. It’s sometimes easiest to say what it isn’t, especially in an area where there appears to be the mo… Read More
2015-04-16 21:34
An essential starting point for any organization’s brand strategy is to clarify exactly what it stands for. The company’s key internal management team needs to nurture developme… Read More
2015-03-23 21:48
We all know that if you have a business today, that that business should be on social media. But once you’re “on” social media, what do you do? This is where the social me… Read More
2015-02-22 22:37
Q4 is crunch time. For retailers with online operations the competition over shoppers’ share of wallet is ferocious and the competition just a click away. If you’ve got a pay pe… Read More
2015-01-29 22:41
Social media is becoming a more and more popular channel for businesses to connect with their current and potential customers. You are missing out on opportunities to increase customers, imp… Read More
2014-08-28 20:34
If you own/manage/market for a small to mid size business then you already know the importance of good SEO on your company website. But what can you do beyond making sure you’re using… Read More
2006-06-07 11:16
SEO is perhaps one of the most recognized and problematic words in digital marketing. What really is SEO? How do we measure it? What’s included in SEO when it’s… Read More
2006-06-07 11:16
Why User Testing Should Be a Permanent Line Item in Your Digital Marketing Budget Well, OK. So this is a bit dramatic. You will likely not die (except maybe of shame) if you do not user test… Read More
2006-06-07 11:16
After reading Playing to Win: How Strategy Really Works, I finally feel I’d connected with someone who can really breakdown the meaning of strategy without giving into MBA-speak. Given… Read More
2006-06-07 11:16
Recently a couple of us at Confluence Digital attended Search Fest 2014 in Portland, also known as SEMPDX. The conference was really fun and informative, and I highly recommend it… Read More
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