2024-03-15 08:00
The world of auto dealership marketing often surrounds the search engine results page (SERP). This is inevitable as most people looking to purchase a car will perform some kind of Google sea… Read More
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Automotive Marketing, Automotive Seo, Social Media Blog
wikimotive.net
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landscape
car dealers
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december recap
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impact
google analytics
search
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Wikimotive is an automotive marketing company: automotive SEO, social media marketing, and reputation management services for dealers in the US & Canada.
2024-02-23 08:00
If you’ve noticed a big change in your rankings for model-related keywords over the last few months, this one goes out to you. As we all know, Google is constantly changing. While thes… Read More
2024-02-09 08:00
We’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially di… Read More
2024-01-31 08:00
It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data… Read More
2024-01-24 13:00
As you develop a marketing strategy, it is imperative that you periodically look at your data, determine your success stories, and find places where your efforts could use improvement. It ha… Read More
2024-01-05 19:31
This past July, the digital marketing world experienced a shockwave that was felt throughout the automotive industry and in many other industries as well. Universal Analytics (GA3) was sunse… Read More
2023-12-29 08:00
The month of December brought an end to the GBP DIY video series. But the good news is that the month also brought a ton of interesting and important topics to the table. Josh went over some… Read More
2023-12-15 15:00
As we prepare to say goodbye to 2023, there’s one thing that we know is coming with us into 2024: artificial intelligence (AI). With its growing force of chatbots, image generators, an… Read More
2023-12-12 13:00
Here we go, another quick one. Your customers have questions. You have answers. Pretty simple right? Here’s the thing, though…other people have answers to, and Google gives them… Read More
2023-12-05 13:00
Do you want the good news or the bad news, first? The good news is that this is a relatively short episode. The bad news is, when it comes to how you rank in local search, it really does mat… Read More
2023-11-24 13:00
In the ever-changing landscape of automotive sales, car dealerships are increasingly turning to specialized marketing agencies to fuel their success. As the industry embraces the digital era… Read More
2023-11-24 08:00
Last month, Josh covered a number of Google Business Profile (GBP) basics, from how to log into your account to how to get verified. This month, he dove even further into the deep end to tea… Read More
2023-11-21 13:00
“Department nesting”… what is it? It’s the act of making sure that Google is aware that the various department listings you’ve created are associated with your… Read More
2023-11-10 15:35
Your Google Business Profile is one of the most impactful online tools your business will have at its disposal. It’s a one-stop shop for potential customers to get high-level informati… Read More
2023-11-07 13:00
Get comfortable, and make yourself a snack, friends…because this topic is a big one, in terms of both importance and scope. At this point, we’re going to assume you’ve alr… Read More
2023-10-27 08:00
It has been an exciting few weeks for us here at Wikimotive. We launched an all-new video series featuring Support & Special Projects Manager Josh Billings. In the series, Josh takes us… Read More
2023-10-24 12:00
Last week, we covered the identification and creation stages of managing your GBP listings. In doing so, we covered the difference between claiming & creating a listing, then left off at… Read More
2023-10-20 12:00
Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll… Read More
2023-10-17 12:00
This week, we’re covering 2 topics: identification and creation. Now, in this series, we’re basing everything on the specific standards set by Google for dealerships like yours… Read More
2023-10-13 08:00
We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to… Read More
2023-10-10 12:00
It’s inevitable that at some point, you’re going to encounter a problem with your Google Business Profile. Something that has you stumped. Well, don’t feel bad. Not only is… Read More
2023-10-03 12:00
To log into your Google Business Profile, visit business.google.com and click ‘Sign In”. You can log-in using any Google account, but you’re going to WANT to log-in using a… Read More
2023-09-29 08:00
Dave has officially wrapped up a successful second series of SEO Climb. This month, like the rest, he covered some hot topics like whether or not you should hire an outside SEO (search engin… Read More
2023-09-26 12:00
Did you know that your Google Business Profile (or ‘GBP’) listing is one of the most important tools in your marketing toolbox? It empowers you to manage how your dealership show… Read More
2023-09-22 04:55
You might think that determining what terms you want to rank for is all you need to do for keyword research, but it’s just the beginning: the next step is to utilize keyword research t… Read More
2023-09-19 12:00
If you’re already ranking well for a particular search query, should you stop optimizing for it? Let’s say you’re doing a great job on writing content. You’ve done so… Read More
2023-09-15 12:00
So, you want to perform keyword research to create higher quality content for consumers in your area? I’m just so damn proud of you right now. Fire up your laptop. Now, there are a lot… Read More
2023-09-15 07:00
Keywords. We all know we want to rank for them, but determining which ones matter most is a mix of art and elbow grease. Stick with me as we wade into the shallow end of the keyword research… Read More
2023-09-05 12:00
If all you have is a hammer, everything looks like a nail. So how should AI tools like ChatGPT influence your SEO? Great question. Now, will ChatGPT change SEO, and are there ways that you c… Read More
2023-08-29 12:00
SEO, handle it in house, hire an outside provider? What are the pros and cons? Well, meet my two friends: time and money. Start by asking yourself, “how much time do I have?” If… Read More
2023-08-25 08:00
Google’s algorithm updates, big SEO (search engine optimization) uh-ohs, performance analysis, and the timelessness–or lack thereof–of SEO. These are all topics Dave covere… Read More
2023-08-22 12:00
The Great Wall of China. Baker’s Pure Rye Whiskey. Wu-tang Clan. These things stand the test of time. But what about the content on your site? Will it stand the test of time and should… Read More
2023-08-18 15:24
So you’ve been working on your search engine optimization (SEO) for a while now…or maybe you’re just getting started. Either way, you’re probably reading a lot about… Read More
2023-08-15 12:00
So, you want to know how to determine whether or not a specific page on your side is performing? Grab your laptop and open your Google Analytics 4 account, and we’ll lay it out for you… Read More
2023-08-11 11:55
A lot goes into picking out the best automotive marketing solutions for your business, between determining your strategy, figuring out your budget, and putting everything into effect. Whethe… Read More
2023-08-08 12:00
People ask me all the time, “Dave, what’s the number one mistake people make when working on SEO?” And I’m like, “You want me to pick just one?” Oh, you d… Read More
2023-08-01 12:00
So if you’re paying any attention to the internet whatsoever, you’ve probably read some headlines about Google updates, and might be wondering, “How does it affect my websi… Read More
2023-07-28 08:00
Due to popular demand, SEO Climb with Dave Estey is back. In series one, Dave talked about everything from what SEO (search engine optimization) is to how you can identify your online compet… Read More
2023-07-25 12:00
Last week, we talked about how you should wait roughly six months before you judge the efficacy of your SEO strategy. Now, this naturally leads into the follow-up question, “Hey, it&rs&hell…Read More
2023-07-21 08:00
In case you or your marketing team have missed the countless notifications, emails, and articles about it, Universal Analytics officially became a thing of the past on July 1, 2023, giving w… Read More
2023-07-18 12:00
Is it time to update your SEO strategy yet? What about now? No? How about now? Still no? Well, what about now?… Read More
2023-07-14 08:00
Well, folks, the time has officially come. After over ten years of Universal Analytics (UA), it is time to move over to Google Analytics 4 (GA4). Technically, you or your digital marketing v… Read More
2023-07-11 12:00
How much time should you be spending on SEO? And how should that time be broken out? This is actually a pretty complex question. So we’re gonna get into the weeds a little bit here but… Read More
2023-06-30 13:49
“So, basically…ChatGPT is the equivalent of a 10-year-old with access to the internet.” The summation was a simple one, made during a workshop focused on the promise, prom… Read More
2023-06-30 08:00
The June episodes of High Performance wrapped up series two. Zach talked about Performance Max ads, along with other paid advertising opportunities, how to increase fixed ops leads, and even… Read More
2023-06-27 12:00
Hey dealers, Josh from Wikimotive here…with a reminder that Independence Day is right around the corner. So, before you fire up that grill and set off those fireworks, let’s mak… Read More
2023-06-23 08:00
Cumulative layout shift (CLS) is one of the most frustrating––and common––issues found on websites. Have you ever been online, gone to click a button, and it suddenly… Read More
2023-06-20 12:00
So your direct traffic has been climbing, climbing, climbing, and you’re not sure why? First of all, let’s define ‘Direct Traffic’. At its core, direct traffic most f… Read More
2023-06-16 11:55
When our team at Wikimotive starts working on a new website, one of the first things we look at is its overall user experience and functionality. To assess this, we reference a Core Web Vita… Read More
2023-06-13 12:00
So you need to increase your fixed ops business, but how do you optimize for service in search? Well, there are two ways, there’s organic search and there’s paid search but the G… Read More
2023-06-06 12:00
What’s the difference between a vehicle listing ad (or ‘VLA’) and paid search? It used to be that you bid on a keyword (something like ‘Ford dealer’, ‘Toy… Read More
2023-05-31 15:41
Did you miss DMSC 2023 last week? If so, don’t worry! We asked attendees, workshop leaders, and sponsors what THEY felt the big takeaways were…and here’s what they had to… Read More
2023-05-31 12:00
As featured on the May 2023 cover of AutoSuccess Magazine Sales are down. Leads are down. Foot traffic is down. We have the wrong cars, and rates aren’t helping, but boy, does it feel… Read More
2023-05-30 12:00
Performance Max (or ‘P-Max’) ads are an ad type within paid search that has become very popular in 2022 and 2023. Think of them as a bucket that Google holds out and says, &ldquo&hell…Read More
2023-05-26 08:00
A few months ago, VP of Performance and Sales here at Wikimotive, Zach Billings, went in-depth on a number of automotive SEO topics in his High Performance video series. Now, he’s back… Read More
2023-05-23 12:00
Disclaimer: Due to the rapid evolution of ChatGPT this blog (an intended transcript of the video) has been enriched with additional information to ensure its timely accuracy as of the 5/23/2… Read More
2023-05-19 12:00
Artificial intelligence (AI) is all the rage right now, with the advent of several different AI tools and language models that have shown the ability to create art, pass certification exams… Read More
2023-05-16 12:00
GA4, What’s all the fuss about? Well, the fuss exists for good reason, and it’s probably going to continue through 2023 and into 2024. For those not aware, Google Analytics 4 (or… Read More
2023-05-12 08:00
There is no denying the fact that artificial intelligence (AI) can be useful in crafting and executing elements of a powerful SEO (search engine optimization) strategy. We have proven that f… Read More
2023-05-09 12:00
Did you start getting a lot of out-of-state traffic in 2022? If so, were you wondering why? Well, you could have attracted out-of-market traffic via blog articles that are informational (as… Read More
2023-05-05 12:00
Much of the work of technical SEO is performed behind the scenes: auditing sitemaps, tracking conversions, and doing other things for the benefit of search engines and the humans who use the… Read More
2023-05-02 12:00
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need… Read More
2023-04-28 08:00
Last month, I told you that you weren’t going to want to miss out on the April episodes of ThinkBetter with Angus Fox; I wasn’t kidding. This past month, Angus provided even more… Read More
2023-04-25 12:00
Being outranked in search by local competitors is bad enough, but what do you do if you’re being beaten by dealers from outside your geography? There’s a difference between ranki… Read More
2023-04-21 19:00
As featured in the April 2023 issue of AutoSuccess Magazine Simplicity is the Ultimate Sophistication A digital shopping experience absent of friction can lead your customers to what… Read More
2023-04-18 12:00
So, one of the questions I’m asked all the time is “Angus – if your specialty is vendor accountability, what vendors would you recommend”. Well, there are only 3 that… Read More
2023-04-14 12:27
Some of you may be considering replacing your SEO provider with artificial intelligence (AI), thinking, “This could save me so much money!” While that may be true for your market… Read More
2023-04-11 12:02
So, you’re spending all kinds of money. You’ve got all kinds of marketing dollars going in all different directions, and you have all this referral traffic coming back to you web… Read More
2023-04-04 18:54
Accountability in pay-per-click is very important because the money that you’re spending only lasts for that moment in time. With a poorly configured account with poor targeting, incor… Read More
2023-04-03 19:55
As we’ve discussed over the last few months, artificial intelligence (AI) and search engine optimization (SEO) are in the early stages of a new relationship together. While AI has long… Read More
2023-03-31 14:08
As promised, we at Wikimotive have been delivering yet another knowledge-packed video series over the last few weeks. This time, we are hosting a special guest: Vendor Accountability Advocat… Read More
2023-03-28 12:00
Last week we talked about questions you can ask a 3rd party inventory provider to (hopefully) get more traffic to your website. But what about your website tools, like a trade provider, chat… Read More
2023-03-21 12:00
We touched on alignment. It’s one of the most important things we can make sure of: that our partner is providing exactly what we think. We want to ask them point blank: What are the m… Read More
2023-03-16 20:45
Over the last couple of weeks, Emily and I have talked about what artificial intelligence (AI) language models are, how they work, and some pros and cons of this dynamic technology. Why are… Read More
2023-03-14 12:00
What are some of the ways you should compare 3rd party inventory providers? As we’ve discussed previously, the way we hold our vendors accountable is going to differ depending on what… Read More
2023-03-09 19:42
As discussed in the first part of our AI series, an AI language model is a form of artificial intelligence that interacts with language in a highly sophisticated way. This has only recently… Read More
2023-03-07 13:03
Now that we’ve discussed what vendor accountability is, let’s discuss some of the tools we’ll use to hold our vendors accountable. Now, before I get into that you’re… Read More
2023-03-03 15:39
The internet has been hit by a storm these last few months. We have heard so much about artificial intelligence (AI), ChatGPT, and how “robots are taking over.” But, in all serio… Read More
2023-02-28 13:52
Are you really okay writing checks to countless vendors, settling for meaningless reports and questionable results? If you’re paying them month-after-month you need to hold them accoun… Read More
2023-02-26 14:03
Like all businesses, modern car dealerships rely heavily on the internet to reach prospective customers and increase sales; given the competitive nature of the automotive industry, it’… Read More
2023-02-07 15:14
Regardless of who you are or what you do for a living, you probably have a pretty good idea of what traditional marketing looks like: newspaper and TV ads, billboards, radio spots, and other… Read More
2023-02-07 15:10
A few months back, the team here at Wikimotive began a new video series called SEO Climb with Dave Estey. Series 1 is officially coming to an end, so we figured we would give you a full reca… Read More
2023-01-31 14:07
SEO Climb with Dave Estey is officially coming to a close. Well, for now, anyway. January wrapped up the first series, which had us all learning the ins and outs of automotive SEO (search en… Read More
2023-01-24 13:00
Competition… Are you online competitors the same as your brick and mortar competitors? What’s the difference? And how do you figure out who, and where, you should be targeting?… Read More
2023-01-17 13:00
Accountability… Whether we’re talking about the SEO vendor you’ve hired, or your in-house team, what are the ways you can tell if they’re not hitting the nail on the… Read More
2023-01-06 15:07
2022 has officially come to a close, and what a year it was for automotive SEO. With changes coming from left and right, it might have been hard to keep track of it all. For that reason, SEO… Read More
2022-12-30 15:38
December was a special month for SEO Climb with Dave Estey. Not only did two of the regularly scheduled episodes air, but a special edition of the video series was released. The first two we… Read More
2022-12-27 12:35
In this very special episode of SEO Climb, we’re serving up Wikimotive’s 2022 SEO Year in Review featuring Meaghan Farrell, Emily Taub, and your host Dave Estey.
The post What we… Read More
2022-12-20 13:00
The holidays are upon us and – whether you like it or not – that means you’re going to have to put in some legwork to make sure your dealership is prepared to keep your cus… Read More
2022-12-13 13:00
If you’re looking for reasons why your dealership should have a blog, remember that I’ve prattled on and on and on about putting new content on your website. So why do we suggest… Read More
2022-12-06 13:00
We’ve talked a lot about content and optimization and you may be thinking to yourself, “Is there possibly too much of a good thing?” And the answer is an emphatic “ye… Read More
2022-12-02 21:41
We are now two months into our SEO Climb video series, where Dave Estey, Wikimotive’s search engine optimization expert, teaches you the ins and outs of all things SEO. Last month, he… Read More
2022-11-29 13:00
Topics to Write About You’ve heard me go on and on about the important of creating content that answers questions; and probably asking yourself, “How do I know what to write abou… Read More
2022-11-23 19:43
If you run a car dealership, it can be tempting to think that having a big marketing budget and paying for lots of television and radio advertisements means you’re covering all your ba… Read More
2022-11-23 16:24
As a professional in the automotive space, you want your website to perform the best it can. While paid ads on Google and various social media platforms can help to grab the attention of som… Read More
2022-11-22 13:00
Should You Purchase Backlinks? If your inbox looks anything like mine does, there’s far too many emails from people you don’t recognize offering to sell you backlinks from &ldquo&hell…Read More
2022-11-18 16:34
Filmed on Day 3 of the Modern Retail Conference, Zach Billings (Wikimotive Co-Founder & Vice President of Client Success) & Angus Fox (Lead Analyst, ThinkBetter Marketing) have a can… Read More
2022-11-15 13:00
What is a Backlink? Backlinks are an important part of any SEO strategy, and there are a number of ways to get them. But what are they to begin with? A backlink is essentially a vote endorsi… Read More
2022-11-11 14:52
Search engine optimization (SEO) is essential when it comes to generating online traffic to your dealership’s website. While it is quite a complex undertaking, there are a couple of ge… Read More
2022-11-08 16:55
When it comes to search engine optimization (SEO), there are a ton of whats, whys, and hows. What is it? Why is it important? How is it done? All of those questions are common, but the answe… Read More
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