Email Marketing: A Low-Cost Strategy to Increase Qualified Leads

Home services business owners have a lot of hats to wear. You want to make sure your time and money are spent efficiently, and your Marketing efforts bring qualified leads so you can focus on running your business.

This is why I’d recommend adding Email Marketing into your home services marketing mix. Emails are a great way to stay top of mind with past and current customers, helping them consider you the next time they need your service.

Email marketing can be very complicated and time-consuming, but it doesn’t have to be. If you’re just getting started with email marketing, there are three different types of emails that may make sense for your business.

Offers or Specials to Boost Qualified Leads Quickly

Offers or specials are a great way to generate qualified leads for your HVAC, plumbing, electrical, or other home services business. If you have seasonal maintenance offers, rebates, or discounts on equipment or services, email marketing is a great tool to make past customers aware of your current specials. It’s also a great way to cross-sell other lines of business and create awareness during slower seasons.

Educational Emails to Stay Top of Mind with Existing Customers

How do you keep your company top-of-mind the next time a past customer needs your services? Educational emails can be a great way to maintain relationships and build trust with your business.

Educational emails are also a great way to drive traffic to your website. If you already have a blog, why not send a summary of your blog posts to your email audience with a link that directs them to your website.

Use email as a way to demonstrate the expertise your business and employees have. Teach your customers about the proper way to care for your equipment and how to extend its lifespan. Educate them on the best products to make their home more comfortable. Share with them ways to save money and energy while reducing their carbon footprint.

They will thank you with their trust and come to you the next time they need maintenance or a repair.

Community-Focused Emails to Differentiate Your Brand from the Competition

Small businesses are the backbone of a community. By creating local jobs, paying local taxes, and helping serve the communities they are located. Highlight your employees and the good work they do. Do you have some employees that serve on non-profit organizations, or coach a local sports team? Highlight that in an email and share it with your audience.

Not only does it reward and highlight your employees, but it shows what they are passionate about and humanizes your business.

Recap

Incorporating one or all of these types of emails is a great way to get started in email marketing. Try a different type and see what works best with your audience. One of the greatest things about email is you can see who is engaged within that audience through email statistics. You can see who opened that email and who clicked on it down to what link. Email marketing is a fantastic tool to help you learn what your customers are interested in and help provide insights as to how your marketing strategy can evolve.

Email Marketing Services for Home Service Businesses

Blue Corona is a full-service digital marketing agency focused on growing the trades. We’ve helped hundreds of home service businesses measurably increase qualified leads and sales while lowering customer acquisition costs via email marketing and want to help you do the same.

ServiceTitan certified email marketers

We’re so passionate about the trades, we teamed up with ServiceTitan as the first ServiceTitan Certified Marketing Provider that specializes in managing our clients’ Marketing Pro platform. We help companies automate workflows to hyper-targeted customer lists, sending the right message at the right time, to increase booked jobs and customer lifetime value.

Contact Us Today to Learn More

Interested in learning more? Contact us online to schedule a free marketing consultation and for more information about how Blue Corona can help you grow your business.